Episode 29 • • 15:09 - 18:35
29: Episode 29: How writing a book can change your story - with Lucy McCarraher MBE
Intellectual Property and Protecting Business Processes
The discussion addresses the fear that competitors might steal ideas if they are published in a book. Lucy McCarraher argues that publishing actually protects intellectual property by creating a public record and copyright notice of a specific methodology. Susan Paton notes that while others can see the steps, they lack the "10,000 hours" of experience required to execute the process effectively.