Topic: Facebook Groups

The host describes a five-day challenge hosted in a private Facebook group where participants learn a specific storytelling process through daily tasks and coaching feedback. An evergreen version of this training is currently in development for self-paced learning. A companion workbook for the seven-step process is available for download at TheBusinessOfStories.com/blueprint.

The group program transitioned into a 12-month evergreen model called Storytelling Mastery following a successful five-day challenge in June 2023. The initial launch event generated £50,000 in revenue through a high-intensity Facebook group format. A self-study DIY version of the course was also created for independent learners.

The speaker reflects on her journey after leaving celebrity clients in 2015, including a later diagnosis of ADHD which explained her unique cognitive processing. A pivotal moment of capability occurred during a 2023 five-day challenge launch on Facebook. Despite exhaustion and crying on a Thursday, the launch successfully enrolled 38 people into her program.

A pivot occurred when the founder decided to share a raw, honest account of her personal journey, including experiences with single motherhood and chronic fatigue, within her Facebook community. Despite initial fears of being perceived as unprofessional or self-indulgent, the post resonated deeply with the audience and sparked immediate engagement. This shift in communication strategy resulted in more paying coaching clients within weeks than the previous twelve months combined.