Topic: Covid 19

The 2020 COVID-19 pandemic caused an unexpected and sustained sales spike for Hine's e-commerce business, mimicking a year-long Christmas rush. By the end of 2020, the exhaustion from this surge forced a realization that the current business model was unsustainable. Hine and her husband decided to temporarily shut down operations to develop a new plan for working differently.

After running her salon for nine years and systemizing operations to work remotely, Natasha Britton decided to sell the business during the COVID-19 pandemic. She transitioned into full-time mentoring and coaching for other beauty business owners, using a "five day challenge" to establish her expertise.