Episode 55 • • 10:39 - 12:54
55: Episode 55: How to Do Less and Grow More - with Emma Hine
Pandemic Spike and the Decision to Pivot
The 2020 COVID-19 pandemic caused an unexpected and sustained sales spike for Hine's e-commerce business, mimicking a year-long Christmas rush. By the end of 2020, the exhaustion from this surge forced a realization that the current business model was unsustainable. Hine and her husband decided to temporarily shut down operations to develop a new plan for working differently.