Topic: Coaching Services

Service providers like coaches, healers, and therapists often struggle because they sell intangible results rather than physical products. Watkin emphasizes the importance of talking with conviction about the value and cost of these services. She advises against letting sales conversations turn into "nice chats" without a clear, direct invitation to work together.

In 2014, a community called The Business of Mums was launched to support women entrepreneurs, but the venture struggled to generate revenue despite high engagement. Significant capital was spent on custom-coded websites and expensive marketing agencies without securing coaching clients. By 2015, the lack of a clear value proposition and ideal client profile led to a personal financial crisis and the exhaustion of personal savings.