Episode 1 • • 0:54 - 5:21
1: Ep 01: How sharing my story changed my business - and life!
Business of Mums, Coaching Sales Struggles and Financial Loss
In 2014, a community called The Business of Mums was launched to support women entrepreneurs, but the venture struggled to generate revenue despite high engagement. Significant capital was spent on custom-coded websites and expensive marketing agencies without securing coaching clients. By 2015, the lack of a clear value proposition and ideal client profile led to a personal financial crisis and the exhaustion of personal savings.