Topic: 2022

Lucy from Rethink Press prompted the creation of a business book to provide clarity on professional processes. The writing process helped formalize a unique seven-step storytelling methodology and intellectual property. The resulting book, The Business of Stories, was published on March 11, 2022, serving as a foundational piece for pivoting the business model.

The Business of Stories podcast officially launches as an extension of the 2022 book of the same name. The program aims to demonstrate how storytelling serves as the "missing piece" in marketing by creating deep connections with ideal clients. The host emphasizes that effective storytelling allows business owners to sell their services without relying on aggressive or "salesy" tactics.