Topic: Wbls

1 chapters across the catalog

94: Helping Our People
• 1:09:34 - 1:18:09

94: Helping Our People

Radio Redlining and the Crossover Marketing Strategy

Dr. Logan Westbrook explains the "redlining" of radio, where black stations were often relegated to the far right of the dial with weaker signals. This technical disadvantage forced black executives to seek "crossover" hits on Top 40 stations to reach larger audiences. The hosts discuss the branding of stations like WBLS and how the 107.5 frequency became a recognizable home for black radio across different markets.