Topic: Logan Westbrook

2 chapters across the catalog

94: Helping Our People
• 8:48 - 13:45

94: Helping Our People

Harvard Report of 1972 and Black Music Penetration

Dr. Logan Westbrook describes his role as a liaison for the 1972 Harvard Report, a study commissioned by CBS under Clive Davis to create a blueprint for penetrating and dominating the black music market. The timing of the report is highlighted as occurring just one year before the recognized 1973 birth of hip-hop with "Rapper's Delight." The hosts explore whether hip-hop was intentionally hijacked as a mind control mechanism following this corporate blueprint.

94: Helping Our People
• 1:09:34 - 1:18:09

94: Helping Our People

Radio Redlining and the Crossover Marketing Strategy

Dr. Logan Westbrook explains the "redlining" of radio, where black stations were often relegated to the far right of the dial with weaker signals. This technical disadvantage forced black executives to seek "crossover" hits on Top 40 stations to reach larger audiences. The hosts discuss the branding of stations like WBLS and how the 107.5 frequency became a recognizable home for black radio across different markets.