Topic: Torches Of Freedom

The segment details how public relations pioneer Edward Bernays used psychoanalysis to break the taboo against women smoking. By branding cigarettes as "Torches of Freedom" during an Easter Sunday parade, Bernays linked smoking to women's rights and the Statue of Liberty (Ishtar). The hosts discuss how this "witchcraft" of marketing transformed a deadly habit into a symbol of equality within six weeks, a technique now amplified by modern algorithms.

Kanye West references Edward Bernays and the "Torches of Freedom" campaign to explain how social media manipulates human desires. He compares the accessibility of adult content on social media today to the restricted access of his youth. West argues that as a "God-fearing Christian innovator," he will not let social media addiction or public opinion take away his right to speak freely.