2 chapters across the catalog
Mo Facts discusses "worldview warfare," a concept suggesting that as long as people are engaged in binary conflicts (e.g., Shapiro vs. Waters), the controlling entities win through data and division. Adam Curry notes that technology "nudges" people into these binary roles. They mention "NBA Youngboy" and the "studs and sluts" dynamic as part of this programmed social engineering.
The New York Times and other major publishers have established thriving native advertising divisions to replace lost traditional ad revenue. Unlike banner ads, which provide poor data, social media platforms offer deep engagement metrics including retweets, tags, and video responses. This allows brands like Popeyes to conduct sophisticated statistical analysis on the effectiveness of their "beef" campaigns.
