Topic: Statistical Analysis

2 chapters across the catalog

54: Lemonhead Delight
• 1:18:52 - 1:23:09

54: Lemonhead Delight

Statistical Anomalies and Design of Experiments

The hosts discuss the "incredible" math of the 2020 election, noting that Biden won Georgia despite a decrease in the Hispanic and black vote margins compared to Hillary Clinton in 2016. Mo, drawing on his professional background in "Design of Experiments" (DOE), argues that the data contains too many anomalies to be considered credible in a scientific or engineering context.

05: Life's a Pitch
• 41:38 - 44:30

05: Life's a Pitch

New York Times Native Advertising and Engagement Metrics

The New York Times and other major publishers have established thriving native advertising divisions to replace lost traditional ad revenue. Unlike banner ads, which provide poor data, social media platforms offer deep engagement metrics including retweets, tags, and video responses. This allows brands like Popeyes to conduct sophisticated statistical analysis on the effectiveness of their "beef" campaigns.