Topic: Corporate Branding

2 chapters across the catalog

43: Black Inc.
• 1:38:14 - 1:40:55

43: Black Inc.

Tim Cook and the Great Leap Forward Rhetoric

Apple CEO Tim Cook recently used the phrase "great leap" in a speech regarding Black Lives Matter, which the hosts interpret as a deliberate nod to Mao Zedong's "Great Leap Forward." They discuss the deep relationship between American tech companies and the Chinese Communist Party. Mo suggests that corporations use "Black Ink" branding as a form of moral licensing to avoid being canceled while maintaining their market interests.

35: Take That, Take That
• 15:15 - 19:31

35: Take That, Take That

Diddy's Clout and Corporate Street Credibility

The hosts examine P. Diddy's specific influence, noting that unlike other music executives who became purely corporate, Diddy has maintained a connection to "the streets." They contrast Diddy's political vocalization with Jay-Z's business-first approach, specifically referencing Jay-Z's deal with the NFL. Diddy's willingness to make a "brand-unsafe" political statement is highlighted as a sign of his unique position as a billionaire who still monitors the cultural temperature of his community.