Topic: April Reign

3 chapters across the catalog

81: Qincidence
• 1:23:57 - 1:27:22

81: Qincidence

April Reign and the Business of "Oscar So White"

April Reign, the creator of the #OscarsSoWhite hashtag, explains the origins of the movement and its expansion into a broader critique of corporate diversity. She describes the distinction between diversity, inclusion, and equity (DIE). The hosts argue that Reign's movement created a massive "windfall of corporate cash" and a new industry for diversity consultants.

81: Qincidence
• 1:36:53 - 1:39:40

81: Qincidence

Ensemble Studio and Fleischman Hillard's Global Influence

The hosts investigate April Reign's "Ensemble Studio," a subsidiary of the massive global PR firm Fleischman Hillard. They list major corporate clients like AT&T, Johnson & Johnson, and Pfizer, arguing that Reign has transitioned from an activist to a "corporate propagandist." They claim her work helps major brands manage their ESG scores through native advertising and social media campaigns.

79: Pizza Party
• 25:15 - 28:44

79: Pizza Party

April Reign, Oscars So White, and the Jada Pinkett Smith Connection

April Reign, the creator of the #OscarsSoWhite hashtag, is identified as a key figure in the movement to diversify the federal judiciary. The hosts link Reign's activism to the 2016 Oscars boycott led by Jada Pinkett Smith and Will Smith. They suggest that the recent conflict between Will Smith and Chris Rock is rooted in the fallout from that boycott and Rock's subsequent monologues.