Monday, 27 April 2020

34: Big Momma Drama

A political firestorm over cultural archetypes collides with the cold reality of food industry engineering and the systemic health crises facing modern America.

By Moe Factz with Adam Curry | 2h 29m listen | 29 chapters
34: Big Momma Drama cover

About this episode

U.S. Surgeon General Jerome Adams sparked a national firestorm after using the term Big Mama during a White House coronavirus briefing to address health disparities. While critics like Yamiche Alcendor questioned the racial implications of his language, Adams defended the phrasing as a culturally authentic appeal to protect high-risk populations from COVID-19. This clash highlights the tension between targeted public health outreach and the political sensitivities surrounding the matriarchal archetypes of Black communities.

Van Jones and other commentators attribute the disproportionate impact of the pandemic to systemic medical racism and four hundred years of oppression, yet culinary history suggests a more complex transition. Historian Michael Twitty notes that the shift from self-sustaining gardens to urban food deserts during the Great Migration fundamentally altered nutritional health. Today, the food industry uses bliss point engineering and high sodium levels to create addictive products, while government policies allow EBT usage at fast-food chains like McDonald's, further entrenching these dependencies in low-income Opportunity Zones.

The cultural branding of health continues to divide the public as Jillian Michaels and Lizzo represent opposing views on body neutrality and obesity risks. Academic journals in the Fat Studies field face scrutiny following the Grievance Studies affair, which exposed how ideological peer reviews can ignore medical realities. From the Mary J. Blige Burger King controversy to the legacy of Michelle Obama’s school lunch initiatives, the focus remains on whether the American diet can be reformed through education or if corporate food cartels have already won the war for the consumer's health.


CHAPTER 01 / 29 Discussion

Remote Work Productivity, Zoom Adoption, and Family Communication

The transition to remote work during the COVID-19 lockdown has led to increased productivity and "mission creep" as the boundaries between home and professional life blur. Silicon Valley companies are ramping up tools to facilitate this shift, with Zoom emerging as a dominant platform even among non-technical demographics. Personal anecdotes illustrate how older generations are now suggesting video conferencing for family group calls.

zoom· silicon valley· remote work· mission creep· productivity

00:05 Mo Facts with Adam Curry for April 27th, 2020. This is episode number 34. On lockdown, Mo, how are you? Oh, yeah. Yeah, things have been crazy. Yeah. This week, it's been a crazy week. I'm just glad to be here. Actually here with you to have this conversation because it's just the little, you know, little place of joy in the crazy world. Yeah, I was going to say that I think outside of Tina, the keeper, you're the only guy I talk to for more than three minutes.

00:47 And certainly live. I've only talked to two people in the past two months. My wife and Mo. Exactly. Hey, but you're still working, right? Now you are essential personnel. Is that the idea? Yes, I am still working, working from home, but you're saying working nonetheless. And I find myself actually working more. The day never ends. It's Mission Creep. And this is one of the things I've been looking at, man. It's like all businesses are going to see the productivity. And I'm sure they're measuring it. And Silicon Valley is ramping up. They want everybody to use their new tools and work it. I mean, we have even a hit for this. We have a hit tool for this time, which was Zoom video.

01:29 Zoom is so large that my mom suggested that we use it. So that just lets you know. Yeah, yeah, yeah. You better call the newspaper. She doesn't know what's going on. We were on a group call and she was like, oh, why don't we just use that Zoom thing and then we can all see each other. Did you use it? How'd it work out? Oh, well, we didn't use it this time, but next time she said, definitely wanted to use it. And I think that's a good segue. Yes. And so while we're here for, so if you want to, one second. Just to calm myself, can I get a what more do you want from me and a Wusa, please? Of course, of course, at your beck and call. What more do you want from me? Wusa.

CHAPTER 02 / 29 Discussion

Surgeon General Jerome Adams, Big Mama Controversy, COVID-19 Health Disparities

U.S. Surgeon General Jerome Adams faced political pushback after using the term "Big Mama" during a White House coronavirus press briefing. Adams urged African American and Hispanic communities to avoid alcohol and tobacco to mitigate COVID-19 risks, citing higher rates of chronic conditions like high blood pressure and diabetes. Critics labeled the language offensive, while Adams defended it as culturally authentic phrasing used within his own family.

jerome adams· covid-19· naacp· jesse jackson· public health

02:16 Woo-sa. All right. You feel better now? Oh, man. I feel so much better. So can we just go and spin that wheel? Let's spin it, baby. Let's see what's going on. What's the topic for today of Mo Facts with Adam Curry? It is episode number 34. Where it stops, only one person knows. His name is DeMo's. And the topic for today is... Do it for your big mama. Do it for your pop-pop. Yes, my favorite guy on stage, Jerome Adams, our very own Surgeon General. Do it for your pop-pop. And he was met with so much pushback from this statement.

03:00 Was it really, whoa, whoa, whoa. Was he really now? See, of course, I didn't get any of this. From the political political class. Yes, all right. Boulet class. So who was pushing back? You have examples? I'm very excited about this because I didn't hear any of it. I have examples. And we're going to break down who Big Mama is. Now, just Big Mama. Just Big Mama today. Big Mama today. All right. Because we know of the previous 30, what, three conversations that we had, the mother is the central figure in the black community.

03:40 Yes, sir. So we have to really get down into the weeds with this and how it's going to be a wild ride, but let's listen to Michael Adams whole statement. I mean, excuse me, Jerome Adam, Jerome Michael Adams' whole statement in context. This is a little long clip, but I want to make sure we get his full statement of what he said when he made this infamous Big Mama statement. Yeah, this is the Surgeon General of the United States during one of the Corona press briefings. Yeah, explaining what you need to do. But at the president's direction, yesterday I met with 2,000 Hispanic leaders from their communities.

04:23 And today, the vice president led a phone call that I was on with hundreds of African-American leaders, including the Reverend Jesse Jackson, including Derek Johnson of the NAACP, including the National Medical Association and the Black Nurses Association, to talk about some of the alarming trends we're observing regarding the impact of COVID-19 on communities of color. Well, it's alarming, but it's not surprising that people of color have a greater burden of chronic health conditions. African Americans and Native Americans, excuse me, develop high blood pressure at much younger ages. It's less likely to be under control and does greater harm. to their organs. The chronic burden of medical ills is likely to make people of color, especially, less resilient to the ravages of COVID-19.

05:08 And if possibly, in fact, likely, that the burden of social ills is also contributing. But let me be crystal clear: we do not think people of color are biologically or genetically predisposed to get COVID-19. There is nothing inherently wrong with you, but they are socially predisposed to coronavirus exposure and to have a higher incidence of the very diseases that put you at risk for severe complications of coronavirus. Avoid alcohol, tobacco, and drugs. And call your friends and family. Check it on your mother. She wants to hear from you right now. And speaking of mothers, we need you to do this, if not for yourself, then for your Abuela. Do it for your granddaddy. Do it for your big mama. Do it for your pop-pop.

05:53 Infamous. I'd like a couple comments about this. First of all, I love how he, like Pence, the vice president, always starts off with, at the president's direction. And I think I would like people to start saying, at the podfather's direction. Now, what was in there was a possible predisposition. Although there's nothing, quote, wrong with you. That was interesting. I know there was a lot of certainly bule and black political class falling all over the don't drink drugs and alcohol and hearing it again in context. You know, he's just saying that in general, he'd say it to everybody, but of course that was taken out of context by some to, you know, to, well, what are you saying?

CHAPTER 03 / 29 Discussion

Racial Susceptibility Myths, Anti-Malarial Drugs, COVID-19 Data Counting

Early pandemic rumors suggested Black people were biologically resistant to COVID-19, a claim fueled by low initial case numbers in Africa. This trend is potentially explained by the widespread use of anti-malarial medications in the region rather than genetic factors. Questions remain regarding how COVID-19 deaths are counted, specifically whether patients died from the virus or merely with a positive test result while suffering from other comorbidities.

africa· anti-malarial drugs· comorbidities· hydroxychloroquine· mortality rates

06:41 Black people shouldn't drink. And what was well, anyway, so that's what I heard. Now, I'm fascinated by this guy. I like, I like him a lot. He's he's an on and gone type guy. Well, let's just look into him for a minute. He is before becoming Surgeon General, he served as the Indiana State Health Commissioner. So there's your Mike Pence tie. Ah, yeah. It's the milieu. There you go. Yeah, I'm glad you picked up one. Good one. And as you said, he addressed that black people due to racial composition is not

07:21 more susceptible to catching the Rona, but it's due to pre-existing conditions, which pre-existing conditions is a left-wing talking point. No kidding. So it's fascinating what we heard here. Two, when I heard him say drugs and alcohol, I knew he was going to get killed for that. Yeah. And then three, when he said, do it for Big Mama. Now, I want to point out something. Donald Trump is the only person that can make a black Surgeon General named Jerome saying do it for Big Mama a bad thing.

08:12 Just by that. Just by whose at the what he said, what did he say? I did it at the direction of the president. Just by those words, that was it. That was it. That was it. Because if it was a black surgeon general under Obama that said, do it for big mama, everybody would have been dancing in the streets. Right. So I want people to pay attention to that point. Thank you. That's an excellent point. But it's also, is that just the media and le boulet? Or is it also black America? Do they feel the same way? Did Donald Trump ruin it for them too? No. Here's the thing. Like I always say, the people in the 80%

08:58 are the quiet masses. What you're hearing is the bule pushback. One, because you could just, we saw it with the don't inject disinfectants. I mean, come on, I mean, anything and take it out of context. This was an opportunity to make it racial. Yeah. A great opportunity for money raising operations, you know, to say, oh, black people, the corona is killing black folks, which something is killing, we're saying black folks, but is it the disease? And then we got to look at how things are being counted. Is it because this is my main question on the count, because this matters.

09:38 Are you saying these people were killed by complications due to Corona or were they did they die and they tested positive for Corona? This is a question. This is a big question. question around the world. Right. But the way I'm going to put my bulet hat on. If I'm going to spend this thing, it's like, oh, yeah, we can raise, you know, who would he have on the line? Jesse Jackson, right? And double HCP, you have a great, it's a great money grab. And just doing the big mama thing in there, it was just made it so beautiful.

10:18 Can I just play one thing for you? Because I don't know if you had this clip or not, but in March, just before everything started, I think the last Saturday Night Live, Chris Redd on the show said, and he did a weekend update. He yelled in that, and I'll play the clip. It's only nine seconds. You can hear it. He said, black people can't get the coronavirus. It's true. It's true. Listen. It's just a cruise. How long? We good. We good. That's red, everyone. Black people can't get coronavirus. And I remember hearing that going, well, either the guy's the smartest guy in the room or the dumbest guy in the room. And we talked about this even on not the last

10:59 couple shows ago. We talked about it because of the numbers coming out of Africa. It didn't make any sense that you had this, well, you have a region that's usually bombarded by these kind of things, and you have very low numbers. But I think that's explainable now because we know how the anti-malarial. They're all jacked up on anti-malarials all throughout Africa. So you don't, that's, I think that explains. But if you're just looking at the numbers, looking at the models, please have a look at those. You could definitely spin it to say black people couldn't get it. But when it came to America, you don't have the anti-malarial

CHAPTER 04 / 29 Discussion

Yamiche Alcendor Questions Surgeon General on Racial Language

PBS NewsHour correspondent Yamiche Alcendor questioned Surgeon General Jerome Adams on whether his advice for minorities to avoid drugs and alcohol was offensive. Adams clarified that his health warnings apply to all Americans but are critical for those with pre-existing conditions. The exchange highlighted the tension between targeted public health outreach and media perceptions of racial stereotyping.

yamiche alcendor· pbs news hour· jerome adams· tobacco· public health policy

11:40 saturation. So we've seen, and you have the pre-existing conditions, which we really have to talk about. Yes. All right. So Jerome Adams got pushback from one Miss Yamika Alcendor. Yamish. I think it's Yamish. No, excuse me. Yamish. Excuse me. Yamish. Yes. I'm very familiar with Yamish. She replaced Gwen Eiffel. And Gwen Eiffel worked at Peace. She died a few years ago. Gwen Eiffel, Dvorak and I would always make fun of her because she wrote this book about Obama, which we appropriately called was a haziography. It was just, you know, one big slopping wet kiss.

12:25 But now she's gone, she's been replaced by Yamish. And Yamish is so horrible. And now we realize how good Gwen Eiffel was. And she got a stamp. I'm so happy she got a stamp, even though she posthumously. So yeah, Yamish, who I think is often mistaken for African-American. Both parents are from Haiti. She's Haitian. Yeah, she's Haitian American. Exactly. Right. So let's listen to her pushback against Mr. Jerome Adams. I have a quick question for you. You said that African Americans and Latinos should avoid alcohol, drugs, and tobacco. You also said, do it for your umbuela, do it for big mama and pop-hop. There are some people already.

13:09 There are some people online that are already offended by that language and the idea that you're saying behaviors might be leading to these high death rates. Can you talk about whether or not people, could you, I guess, have a response for people who might be offended by the language that he used? Well, I use that language because that's the language. I've been meeting with the NAACP, with the National Medical Association, with others. I actually talked with Derek Johnson multiple times this week, the head of the NAACP. And we need targeted outreach to the African-American community. And I use the language that is used in my family. I have a Puerto Rican brother-in-law. I call my granddaddy granddaddy. I have relatives who call their grandparents Big Mama.

13:52 So that was not meant to be offensive. That's the language that we use and that I use. I loved it when he said that, by the way. I was like, all right, now you're talking. No, because he hit a nerve by saying whether you just want to jolt people because big mama is a term that we use within our community. But what surprises me is people don't have a problem with the whole movie franchise called Big Mama. And that's what I was going to mention to you because the number one

14:33 thought, I think, for white people when they hear that is Big Mama's house. That's what you think of. Big Mama, Big Mama's house. Who was that? Was that Martin? Martin Lawrence. And then you could look at what was it, Norman? Norbit kind of had a big mama. It's this fat, right? Heavyset black woman, right, right. Trope or meme. Could you still make a movie like that in today's environment? Could you say, hey, guess what, everybody? We're doing Big Mama's House 5. They just made one not too long ago. Let me just say one thing. Tyler Perry has made almost a billion dollars off of the big, I mean, that's who Medea is.

15:18 Right, right. Now, it's this large black woman that plays the elder role. But I mean, just saying, but you hear no pushback against that. But when this guy comes out because he's Trump's guy, and let's be honest here, when they see him, he's one of Trump's African Americans, my African-American. He's a token. Yeah, he's a token. Yes. Right. That rolls out there. Now they just want to. And if you notice, she didn't say, you know, people online, what? What is the news? When the journalists start referring to people online or saying, who, what people?

15:56 Well, Twitter. Done. That's it. Twitter is saying, that's what it is. Well, let's revisit some things that we've talked about in previous shows. We said the new Al Sharptons, the new Jesse Jackson's are where? Online. Online, you bet. So when you want to stir up some mess, you do it online. Whoever, yeah, whoever has the hands on the reins of the, you know, of the council machine, you give them a tap, and then they get activate their online soldiers, get the trending going, and then you can pick it up and bring it back into the news cycle. But it was saying it's self-generated. And that's the machine. Yeah, that's exactly how the machine works.

16:34 Right. So let's go ahead and go to part two of the Yamish. Do you recommend that all Americans avoid tobacco, alcohol, and drug use? Absolutely. It's especially important for people who are at risk and with comorbidities. But yes, all Americans. So thank you. And I will clarify that. All Americans need to avoid these substances at all times. I put out a smoking cessation report in January. I put out an advisory against youth and pregnant women using marijuana last year. And that was not directed towards any one race. That's everybody needs to do everything they can to be as healthy as possible at this critical time. Okay. Did you hear how ridiculous that question was that she asked him?

17:17 She asked a surgeon general. So do you advise all people not to smoke and drink? I think that's like 30, 40% of his job is like, don't use hazardous. Yeah, he's on every pack. His name is on every pack of cigarettes and every pack of beer. It's like, yeah, I don't know. But that is what the, and you know, the president stopped doing them now, but that's what, that's what those briefings have become. It's just what can we do to trip up whoever's on stage, except, you know, maybe not for Dr. Fauci, but I think Dr. Burks is now, now they're going to go after her. It's like, if you're, if you're with the president, if you're with Trump, not the president, if you're with Trump for any amount of time, you're tainted to these people.

CHAPTER 05 / 29 Discussion

Big Mama Archetype, Matriarchy, Black Feminism in Politics

The "Big Mama" figure serves as the exalted head of the matriarchy in many Black communities, popularized by entertainers like Bernie Mac and Tyler Perry. While the archetype is rooted in the historical "Mammy" trope, it represents a central figure of nurturing and authority. In political spheres, some argue that the Democratic Party views Black women through a similar lens, expecting them to "save" the party, as seen in discussions regarding vice presidential picks and Michelle Obama.

bernie mac· tyler perry· matriarchy· feminism· michelle obama

17:59 You can't be right. There must be something wrong with you. And as I highlighted in the beginning of the show, we're going to dive into who Big Mama is. No, right. So one expert on Big Mama is Bernie Mac. And those swollen ass ankles. And she had a wig on me cocked to the side. And she slid her feet when she walked and shit. And she hung. That's what I missed. Big mama my big mama used to come to school. She would never tell you when she's going to come. Just pop the fuck up. And all of a sudden, somebody walks in the door and everybody be whispering, who mama that?

18:43 Who mama that is? Who mama that is? You can always tell who mama was because they be playing like they're doing some work. Oh, that's your motherfucking mom now. So the big mama meme, the name goes hand in hand with our community. I mean, that's just something that we call, and I don't see what the problem is. And it only became a problem because who he works for. Now, from a white American male perspective, I've heard the Big Mama jokes. I think Eddie Murphy probably introduced me and just timing, you know, very young age, like, I don't know, 17, 18,

19:26 to a lot of the black culture. And even though no white guy I know has a Big Mama like that, we get exactly what he's saying and we're cracking up. It's really interesting because, you know, how many people have actually met Big Mama? Not many. many, white people, right? So, but I'm just saying it's it's interesting that I completely feel the humor in it without really having the experience, and it's a weird phenomenon because honestly, she's the most exalted person in our community, I'll say,

20:03 but we have to go back and look, let's look at it from the point of the left and how if they really wanted to mechanize this thing, they could have, but they didn't. Uh, because the big mama kind of feeds off of the mammy, oh, yeah, of course. If a white person said it, it would be racist, obviously, obviously, yeah, hello, but we use it, yeah, we use this term as the most exalted, like you know, because as I say all the time, in our community, for the most part, it's a matriarchy,

20:42 and in the highest in the matriarchy, the highest person you can be is the grandmother, and that's who Big Mama the meme is. So, let's go back and revisit the stereotypes used for Mammy. The Mammy. The Mammy goes back to slavery, right? So, in order for slave owners to justify slavery, they had to create this Mammy trope. And the Mammy is this loyal riot or die, mother, you know, nurturing figure who is all enduring, right?

21:21 She puts up with everybody's BS, she's loyal to everyone, and she does everything in service to everyone. So, the problem with this is that, um, I mean, it's a stereotype, that's number one problem, right? Because not every person is like that. And also, it's one of the reasons why people have a problem with black feminism because they've been socialized to believe that black women are here on this earth to be in service to others. Oh, okay. Now, follow where I'm going here. By that description, politically, that's how the Democrats have looked at black women. Wow, gotcha.

22:06 You got to save us. You're the one, you know, you're the one that can fix everything. That's right. Take us in your arms, right? And I'm going to say this because, and I got some, I'm going to revisit this at some point later in another show. But the whole talk about the VP, you got to have a black woman, you know, and Biden. Almost black woman is not going to work. Yeah, yeah. They're going to need a spancy Abrams-type black woman. Well, you know, I heard again, I heard again that it looks like Michelle O. She still might be.

22:45 I mean, it's maybe it's just people throwing stuff against the wall because they want it so desperately, but her name's floating again. I think that's the news trying to force her, smoke her out and make her run. She has no reason or purpose to run. The reason why I'm saying that is she's in the best position you can be of having political power without having responsibility. Yeah, exactly. Perfect. So why would she? It would be asinine for her to be the vice president. But when you listen to that definition, that's all you heard from the left or the Democrats to say, oh, yes, black women, we need you to save us. But then they come out and criticize a guy for saying big mama. And I think in a, in a,

23:31 he said it in an honest way. Yeah. It didn't smack up because, you know, I got my pander pander meter. Yeah. And it didn't register that way. I think he was hitting all the, you know, the terms in that way, but I don't think he was pandering particularly to black people. It did just didn't ring to me. I think he was trying to be more authentic and so he can get his card checked. More than to pander. It was more of an acceptance thing. So. And you know, to me, I think for most people, it would be the same as if someone says axe. It's like Big Mama. Okay, I don't know. It just passes over.

CHAPTER 06 / 29 Discussion

Soul Food Cinema, Boondocks Satire, Chronic Health Issues

The 1997 film Soul Food and the animated series The Boondocks offer contrasting views on traditional Southern Black cuisine and its health impacts. While the film celebrates the cultural bonding of Sunday dinners, satire highlights how these high-fat diets contribute to clogged arteries and strokes. Underlying health issues in the Black community, including vitamin D deficiency and high blood pressure, are often exacerbated by these dietary traditions and mental stress.

soul food· boondocks· obesity· diabetes· vitamin d

24:16 I get you. I know what you're talking about. I thought it was, I thought pop-pop was funnier because I hadn't heard that term. So I was like, pop-pop, that's good. But we'll stick with Big Mom. Yeah, because this is a way for them to take him down. And I want to give another example in film how Big Mama has been represented. family. Y'all try my fish cracks? My plates. As you can see, we really had some good times. Real? This is my sister's baby. But we've had some bad times, too. I was fine for my job today. You don't want to tell a woman that's a black woman, especially a black woman. You ain't got a J-O-B. Sometimes it seems like no one's ever going to speak to each other again.

25:01 Then Big Mama comes to the rescue. She knows exactly what to do to bring us all back home. Soul Food Cooking is about cooking from the heart. Fox 2000 Pictures present Vanessa L. Williams, Bibica A. Fox, Neil Long, Michael Beach, Mackay Pfeiffer, and Brandon Hammond in a story about the people who make us strong and the recipe. I just want to say thank you for always supporting me. You, my sister. That makes us a family. Emerge is a one shit to know. Loving is like fool. One finger don't make no impact, but you ball up all them fingers into a fist and you can strike a mighty blow.

25:46 This family has got to beat that fist. Soul food. That was a long time ago. 1997. Wasn't that Vanessa Williams? Wasn't it the last time we ever saw Vanessa Williams do anything? Yeah, that was Vanessa Williams and Boys and Men. One of their biggest songs was dedicated to Big Mama. Yeah. Crap. I've forgotten all about that. Right. They played a clip of it in the trailer itself. But this goes to show you about the stereotype of Big Mama. You know, she's cooking soul food, all this unhealthy food for her family to bring them together.

26:32 Why is she so big, Mo? Or you would think, oh, Big Mama's getting a bad rap. But we go. Okay. But for satire purpose, Boondocks, one of the shows that we highlight on this podcast, they always take media that's targeted towards black people and kind of express what's really being portrayed. Elijah Mohammed's how to eat to live. I knew it. Just what George did you get out of trying to crush all of my dreams, Huey? Do you know how long I wanted to own my own restaurant?

27:13 Three weeks at Sunday dinner. That was the first time you mentioned it. And you only started doing the stupid Sunday dinner thing because you saw soul food on cable. We're going to pause this for the benefit of all y'all who never saw soul food. Soul food is a movie about a big humongous black grandmother, aptly named Big Mama. Big Mama demonstrates her love by feeding herself and her offering enormous amounts of pig law. Then, get this: Big Mama's arteries are so clogged, they gotta amputate her arms. It was her leg, right? Okay, whatever. Let's then she dies of a heart attack

27:53 or another stroke or something. God called her home. And what does the family do after she dies? They get together for a Sunday dinner and eat the same food that just killed Big Mom. The same food. They done learned a lesson. Nobody went on a diet. And that's the end of the movie. Sunday Dennis was my idea. They got that for me. That was the movie. That's exactly how I remember it. Now you see how they tried to portray it, but how it was received. And that's why I love to use the boondocks sometimes to express: wait, y'all are promoting unhealthy eating. Y'all are promoting the underlying

28:37 causes that made Corona hit the black community so hard. But notice nobody really talks about this. Nobody talks about the obesity in our community, which is a real thing. No. High blood pressure, which is a real thing. Well, the diabetes. The high blood pressure has been meant. I think I've asked you about this. Is it true that black men are more susceptible to high blood pressure? And why? Is it just because of the food? Well, it's food. You got vitamin D plays a role in that. You have stress. You have being propagandized.

29:17 That's all I wanted to hear, Moe. I just wanted to make sure it was mental stress that's doing it. All right, good. And that's why I really unpack the things and try to deconstruct, I hope, actually deconstruct and take these weapons. weapons that are formed against us and not make them prosper, to me, to use a biblical term, you know. But these they're casting spells on us. I mean, you heard it in these movies that they show when I hear it later on. They're telling you what you are, where you come from, and how you're supposed to be. That's casting spells. By the way, I think that Jerome Adams, to criticize him,

CHAPTER 07 / 29 Discussion

Victimization Narratives, Political Health Platforms, Jerome Adams Critique

A victimization mentality in political discourse may prevent the dissemination of vital health information to at-risk communities for fear of appearing racist. Neither major political party has a robust platform focused specifically on improving Black health outcomes, such as subsidized gym memberships. Surgeon General Jerome Adams is criticized for waiting until demographic data was public to address specific community risks, though his use of cultural terms is defended as endearing rather than a slight.

jerome adams· republican party· democratic party· racism· health insurance

29:59 it was lame that only did this statement come out from him after numbers were published and people are going like, holy crap. Now, maybe those numbers literally just came out, but for sure we knew before the racial demographic breakdown, I think it was Illinois that first published that. That's why that became a thing. It was well known that diabetes and other underlying, as they call it, comorbidities made people susceptible to risk. The time to do it would have been then instead of after the numbers come out. But that's nitpicking over technicalities. But I mean, you could know this.

30:41 Everyone could have said, oh, shit, who do we have in all of our communities across the country who are more susceptible? But that would have been racist. Oh, I'm sorry. Yes. Sorry. Meeting adjourned, everybody. We're not going to do it. All right. That's so right, too, man. No, you're right. It would have been wrong no matter what. The victimization mentality is what keeps us from having good information pushed towards us, but because you can't say that, even though it's true, you can't say that. Just like I said ago, that the racial narrative has been just as harmful as the actual action of racism.

31:24 And people, that might upset a lot of people, but it's true because you asked about high blood pressure. If somebody's telling you a victim, you're a slave, you're a victim, you're a slave. And do you have the people that's supposed to be on your side? Say, yeah, be a victim, be this. And then, you know, we could politicize it and gain capital off of it. But nobody wants to tell you the truth of, and nobody has a platform. Notice the Democratic Party doesn't have a platform of how to get black people healthier. You know, how to have your gym membership covered in your health insurance. This will help more people, right? I don't think Republicans, Green Party, or Libertarians have it either.

32:08 No, but what I'm saying is for you to get 90% of a group's vote, I think that should be, and you see the mortality rate, you see the life expectancy. I mean, I think that's what I'm saying. Well, but you nailed it. Mo, you nailed it for me. You nailed it. You said exactly right that, and I'm sure there may even have been a meeting, but it was certainly a self-censoring process in someone's mind of saying, hey, should we tell people who may be susceptible to the comorbidities that are bad in this particular crisis? No, that'll probably be singling them out. It'll be look racist. No, I probably should leave it alone. And I'm not saying Jerome Adams, I'm not taking him off the hook because he was there to propagandize too.

32:50 What I'm saying, when he used the term big mama, I think that was not a slight against older black women. I think that was the making endearing. No, and I don't think he has a big mama. He says other families have that. And he even said his brother-in-law is married into Puerto Rican family. Yeah. So he covered all the bases. Yeah, I think he didn't just speak like Mike Tyson. That's the only thing that's a little annoying. You need to voice lessons. So we have 10 facts you didn't know about soul food.

CHAPTER 08 / 29 Discussion

Soul Food Origins, Mammy Stereotype, New Orleans Culinary Traditions

The term "soul food" was manufactured in the 1960s during the Civil Rights movement to establish a cultural legacy, rather than being an ancient tradition. Similarly, the "Mammy" figure was a post-slavery creation popularized by literature like Uncle Tom's Cabin to justify domestic servitude. Personal anecdotes from New Orleans illustrate the cultural pressure to finish large, heavy meals as a sign of respect to the cook.

soul food· uncle tom's cabin· gone with the wind· new orleans· culinary history

33:27 Let's start by figuring out what the heck is soul food to begin with, since it can be hard to determine the difference between soul food and southern food. In the 1969 Soul Food Cookbook, Bob Jeffries summed it up pretty well by saying, While all soul food is southern food, not all southern food is soul food. So, soul food is a niche from American Southern cooking. Speaking of 1969, did you know that soul food didn't even exist before the 60s? With the rise of the civil rights and black nationalism movements, many African Americans wanted to establish their cultural legacy.

34:11 So, terms like soul music made way for terms like soul food to describe the way their ancestors have been cooking for generations. Now, if you think soul food came from a tradition of eating hog mugs and piles of fried chicken, then you better think again. So, soul food was manufactured. And you know, you want to know what else was manufactured? Sure, Mammy. Mammy was manufactured. This is from the Wikipedia page. It says the Mammy figure is rooted in the history of slavery in the United States.

34:52 Enslaved African-American women, enslaved African-American women were tasked with the duties of domestic workers in white American households. Let me go on down here. It says the historical account point to the identity of most female domestic servants as teenagers and young adults, not the grandmotherly type, such as Mammy. So, so even Mammy is a creation, a post-slavery creation, made famous by Uncle Tom's cabin. And then you had the Mammy figure in Gone with the Wind. Right. Forgot about that. So these things are being manufactured.

35:35 By our favorite buddies in Hollyweird. Right. And then they just become fact. Oh, well, yes. Yeah. And we know how this goes. As an aside, when I was a young man, we're talking in the 90s, the place to go in New Orleans, which I was on business once, was Big Mama's Soul Food or Soul Kitchen, I think. Does this ring a bell? No, I'm sure. I mean, you have these restaurants all over the country. Right, but this was, and I don't think it exists anymore. I'm sure she's dead now, but it was one of those shacks and it was, you know, and it was, you eat whatever's being made.

36:16 There's no menu. You just come in and you eat it. And I remember I had to go to the airport and it was like, you got to eat there. You got to eat there. You got to eat there. And so I went there, ate there. Only white guy there, of course. And I couldn't finish it. And that was the insult. It's like, I'm full and I got to go to the airport. You didn't finish your meal. And that's very disrespectful. And I learned that. In the New Orleans culture, or well, Louisiana, because my dad warned me of that. He was like, when you go, because we're visiting several different houses. And he was like, don't load up.

36:53 Yeah. Because if you don't finish it. You're going to get from the first house. Because if you go to the second, third house and don't eat or don't finish what they give you, that's like a sign of insult. So I just, I mean, that's just a little fact if you're traveling. It's a challenge to New Orleans. This is a little New Orleans fact for you. Right. So where do we leave off at? We had the 10 facts you didn't know. So we see that soul food, the term soul foods manufactured. Manufactured, of course. So I found this, and this is what took. I just want to give a little inside baseball. We normally record on Saturdays. But when I, the show took this pivot,

CHAPTER 09 / 29 Discussion

Michael Twitty, Enslaved African Cuisine, Great Migration Food Shifts

Culinary historian Michael Twitty explores how enslaved Africans laid the foundation for Southern cuisine through small, self-sustaining garden plots. Because enslaved people were often barred from owning cattle or hogs, chicken and guinea fowl became symbols of empowerment and status. The shift toward unhealthier diets occurred during the Great Migration, as families moved from rural agricultural settings to urban environments with limited access to fresh produce.

michael twitty· colonial williamsburg· slavery· agriculture· great migration

37:32 I was like, wait a minute. I have to go. Well, hold on. I got a text from Moe. Hold on. Let me read the text. It was pretty funny. Because when I got it, I was like, oh, that's Mo's on to something. Here's Goga. He says, can we record late or Monday? I found myself in a rabbit hole. That's it. I'm in a rabbit hole, man. So I knew enough. So this is the hole. This is the rabbit hole you went down. Join me. Culinary historian Michael Twitty has made a name for himself, touring the country to lecture about southern food traditions.

38:10 His new book, The Cooking Gene, is out today. It explores the history of cuisine in the American South by focusing on the people who've laid the foundation for it, enslaved Africans. Twiddy is currently on a teaching residency in Colonial Williamsburg, Virginia. Dexter Thomas joined him there for a meal. Black folks weren't allowed to have hogs, weren't allowed to have cattle. But chickens, guinea fowl, which come from Africa, those were under the control of enslaved Africans. These chickens represent more than just a stereotype of black folks and fried chicken. It represents empowerment. Oh, wow. So we're going back and examining slavery with food?

38:55 Sold food. Because we just said so was a creation of the 60s. Now, if you want to say, oh, it's the tradition of the Ados American soul food. No, because we couldn't own hogs. So you can't go your pig feet. There go your hog mogs. Your hog, what? Your hog mogs? What? Hog maw, hog mogs. I think that's how you pronounce it. I mean, but. yeah. They go all that soul food that you said that comes from slavery. No, we couldn't eat own pigs. And then you couldn't own cattle. And that explains why chicken was really a status symbol.

39:37 Chicken does seem to have some history. And I want to say this with my old, my great-grandparents, my grandparents, they didn't even eat a lot of meat. I think they will eat like, I mean, I think them growing up, they probably ate meat like once a week at the most just because of financial reasons. And it was just, it's a thing in the South that I don't see anywhere else. I mean, maybe I'll say, I'll say rural, not South. Used to go to certain black people houses of black people of a certain age houses, and everybody had a garden. I don't care how much land they had. Everybody had a garden. And

40:20 they were proud of it. Right. You grew corn, tomatoes, collic greens, mustard greens, turnip greens, all the things that vegans rave about now. Another thing they stole from the black man. No, I'm just saying. So this. Well, that's really interesting. Hold on a sec now. Because it seems if the cultural history is chicken and greens that you're growing yourself, that's actually pretty damn healthy.

41:01 And that's why you couldn't kill them. And so I guess the change came with when everyone moved on up. Then we started to eat shit. And literally, it's amazing that you use that term moving on up. When people started to leave the country in the Great Migration, the three waves of the Great Migration going to the city to the north, you don't have places that have gardens. You're only allowed to what food is brought until, and we're seeing this now with the food flow and control.

CHAPTER 10 / 29 Discussion

Food Flow Control, Permaculture, Global Matriarchal Power

The control of food flow into segregated communities has historically replaced self-sufficient gardening with poor-quality, off-brand processed goods. While Black communities are often viewed as matriarchal, similar structures exist in the British elite, where the Queen serves as the head of the Church of England. This suggests that social programs and subroutines are often tested in the Black community before being expanded to the broader population.

permaculture· food deserts· church of england· matriarchy· agriculture

41:37 That's right. Imagine that when you live in an isolated communities where you can't live out and you're segregated, you're at the will of what they bring you to eat. And right now it's all off-brand. That's what I'm seeing. Right. So, I mean, if you think if racism really does exist, and we do say that on the show, the black people are probably going to get the poorest of the poor food quality. Whereas if you, when you lived in rural and was agriculture-based, it was the best food ever. Exactly. So all this is, all this is narrative.

42:17 This old food is narrative. The big mama, the actual big mama who we, this is a new phenomenon, big mama. We were talking about size. Right. Now, the grandmother role and grandma. That's been around. That's been around forever, of course. Forever. And also, in white families, there's also a very strong, strong. And when I say white, white supremacy, look at the Church of England. Look who's really, or look at the United Kingdom. And by the way, the queen is the head of the Church of England. And it is the grandmother who is running the show. The problem or the difference I would say with in the United States, typical Anglo-Saxon Protestant white grandmother, you're just as afraid of her as you are of Big Mama, except the white grandmother doesn't hug you, she shoots you in the head.

43:10 That's the difference. Because she's running the empire. She's running the financial empire and she's the one that's going to kill you, shoot you in the back. And just let's take it one more step further. If you're, I always say things start in the black community and they work their way out, right? Yeah. So if you said the elite is really a matriarchy, boom. If you want to run a program, you will run it in the black community first. You see how it works. And there you go. Yeah, they've been trying to run this subroutine for a while. And we're going to get to it. This is going to be a head. I like it, I'm strapped in.

43:51 Let's get back to Mr. Twitty, I think his name is, and a Feast of African American Culinary Contributions 1. This is the kind of garden that an enslaved person would have. Imagine this is not in a big period garden space. Imagine that this is a space where this is behind your cabin or beside your. This is your little plot. This is your little plot in one place. And it's, you know, designed to be as. as fertile and as self-sustaining as possible. If you're working in a tobacco field, sun to sun, the only time you can cultivate this garden is early dawn, twilight, and at night.

44:33 The other thing that's noticeable here, of course, is these aren't like nice, neat rows. No, no, no, no, no. Our ancestors would have won every single environmental award. I mean, they were organic, they were local, they were sustainable, uh, they practiced permaculture, they composted. Those are all modern labels, but they're already doing that here. It's an issue of people who are in exile adapting, adapting to where they are and figuring out how to make it work. Hey, where does this show air? What is what is the name of it again? Well, they had I got clips from two different places on this guy. One was uh on vice. That's that's how I found out about him. But you know, they sensationalized a lot of it, and it was like really visual-based.

CHAPTER 11 / 29 Discussion

Gardening Traditions, Vitamin D Deficiency, Fast Food Essentialism

Generational knowledge of gardening and food canning is being lost to industrialization and just-in-time delivery systems. The modern epidemic of obesity and high blood pressure is linked to a lack of sunlight—causing vitamin D deficiencies—and a reliance on processed foods. During the COVID-19 lockdowns, the designation of fast-food chains like McDonald's as "essential" highlighted the country's dependence on low-quality nutrition.

gardening· vitamin d· fast food· mcdonalds· industrialization

45:17 So, I continued to look, and this I found this second set of clips I'm playing now from PBS. Okay, and you see this the actual title of the video. If people want to check it out, it's a feast of African-American culinary contributions. And he even did a TED Talk, but in this piece they did on him on PBS, they did a wonderful job. And as you heard him say, we had gardens wherever we could have them. Because in that time, if you ate what you grew, I mean, we used to know how to can. I mean, a lot of this stuff I know because luckily I say this: I was one of the most luckiest black people

46:01 alive. The reason why I say that is I have grandfathers going back on both sides, maybe three, four generations, right? I grew up on the hills of my father's father. My dad was at work. I was with my grandfather in the garden. That's why I know these things. Yeah. Every year, once a year, the guy would come till up, break up the soil, and then we'll be out there planting. And he had a peach tree, and we eat peaches. I'm not that, I'm just saying that I saw this firsthand. This is not secondhand information I'm getting from anybody. I've heard my grandparents and even my father say,

46:42 I need some vegetables. Like when they come to visit, you know, when you're eating out and that kind of stuff, they'll tell you, I need some vegetables. You know, it was called what you call a garden plate, which is like cucumbers and tomatoes and cream corn. But I'm just saying, so to how if I can just interject for a second, because I um, my experience, very similar, and because what triggered it was you said peaches, because I'd be hanging out with my grandfather, and he'd go and he'd show me the peaches and put them in a brown paper bag and store them in the cellar. And then we'd go to Hankers to get some hankers farm to get hanker's corn. It's also a lot of that has changed due to obvious industrialization, food processing, just-in-time delivery.

47:27 So, a lot of that is gone for everybody. Um, but you probably got more of an education on the actual food part than I did, right? Because this is a man, he was uh, he'd have been 99, I think, this year. If you're still, I think he passed over at 94, 95. Uh-huh, you from his era, you ate what you grew. That's right. You know, I think that's lost now. But a reason why I'm saying that is this new phenomenon of being overweight and out of shape, and how blood pressure comes from stress, so you really can't control that.

48:04 But they were out in the sun, you didn't have vitamin D deficiencies, which you black, which hammers black people so much that nobody talks about. This is the silent epidemic in itself. Because if you live so far north in this country alone, you're not going to get the proper amount of sunlight all year. Yeah, you got to take vitamin D3. Everyone has to, I think. Right, but I think we need it even more because of the composition, you know, with melanin. You factor all that in. But we, yeah, when you start looking at how blood pressure, vitamin D. But so we come from people that were outside in the sun eating healthy foods. That's why you couldn't break them. And now you have people stuck in the house.

48:44 Now we got you. We gave you pizza and burgers, mofo. We got you now. We beat you down now. You are what you eat. That's right, brother. And then you factor in the abuse of animals and all that stuff. I mean, you traumatization. You pass that along through the digress, but. Yeah, please, you're depressing the shit out of me now. No, but I want to show, I want to show. Now we're talking about Big Mama. How did she become Big Mama? We had to really investigate it. And it's not by falling tradition. So let's get, and I think we stopped at two. Yeah. Let's get into three.

49:20 Actually, I think this is two. I'm going to play two. Yeah. Okay. Excuse me. Yes. Two. I was always intrigued by this notion of the black autobiography. I mean, the kind of writing that, you know, May Angelo or James Baldwin did. You know, how I got over. Yeah. How I came to be this person. That we have passions that last our whole lives and that we are extremely engaged in our own history and culture. But you didn't start out that way. Even by your own description, right? I wasn't interested in soul food. I didn't even really like being black, I think you wrote. Exactly. So why suddenly explore all that?

50:04 I wanted to reapproach the sort of narrative of self-critique and self-hatred. But also letting people know that the food was my way in. The stories. I got a sense of pride of the people who I came from, my own family. And I felt like I wanted to put the microscope on myself. And I wanted other people to not be afraid to also follow the blueprint and sort of really own every aspect of their identity. It's an interesting project this guy's doing. It is. And I think I'm going to go check him out. It's right down in Williamsburg, Virginia. I hope he's still there. But I think I might take the kids down there and check him out. You mean Colonial Williamsburg? Yes. Colonial. I never had a reason to go for it now.

50:49 Colonial Williamsburg. But as he said, himself, he hated being black. And that's the narrative black. But when he realized who he really was and where he came from, he found it to be fascinating. That's why we have to tear down these narratives and really get back to what is factual and what is really our truth. Yeah, I mean, yes, exactly. So that's why I played that clue. I just wanted to catch capture that one piece and just to capture his passion for what he's really doing. It really had to change on him. But I guess we can go into number three now. A lot of people aren't at the argument. Well, what is American food?

51:30 And for some people, they'll blur it out fast food. For some people, they'll blur it out. It's food from all over the world. And then very rarely, it's someone will talk about the indigenous as well as the naturalized foods and traditions. And so I want people to sort of include us in that conversation. And know that we've always been a part of it. We've always been a part of the narrative of creating American food and always will be. Yeah, that's also part of the agency factor. That you own your emotions, you own your facts, you own your opinions, and you also understand how we got here and how you got here. And we can have that conversation over a meal. Cool.

52:16 I want to point out one thing he said that if you ask people now what's American food, they would say fast food. Sadly, a lot of people would have rolled their eyes two, three months ago if you said that. But notice what stayed open and what closed. Who's essential and who's not essential? That's right. Fast food is feeding this country. It really is. I mean, you close the formal markets, but you leave McDonald's open. Where are we getting our nutrition from? And it heavily affects, you know,

CHAPTER 12 / 29 Discussion

Van Jones, Medical Racism, 400 Years of Oppression Claims

Van Jones argued on The Breakfast Club that COVID-19 is disproportionately killing Black Americans due to "400 years of oppression" and systemic medical racism. Jones claimed that doctors do not take the pain of Black patients seriously and that "food deserts" limit access to healthy options. However, critics point out that Black Americans were historically healthy eaters until the recent industrial food era, challenging the 400-year narrative.

van jones· medical racism· charlamagne tha god· hypertension· healthcare access

52:56 the so-called quote-unquote black community. And you don't have to take my word for it. Let's listen to Van Jones on the coronavirus. Why is this virus killing black people way worse than anybody else? Because we have hypertension worse than anybody else. Obesity, asthma, all those issues. Diabetes, diabetes, worse than anybody else. Also, you have the shittiest Skype connection, Van, besides all that other stuff. Why is that? Why is that? Because the epidemic of racism that's been going on for 400 years, which means that we live in communities where we have the least access to good health care, the least access to good food.

53:39 When you look at us from, you know, not having the great doctors, the best healthcare. In fact, even when we get a doctor, sometimes the doctor looks at us differently than they would look at a white person with the same symptoms, the same complaints, and doesn't give us the medication, doesn't take our pain seriously. Then it's an epidemic of COVID jumping on an epidemic of high blood pressure, et cetera, et cetera, jumping on the epidemic of racism. And that's why we're having all these problems and issues. We're dying of the virus at the age of 40 and 50, not 70, not 80,

54:16 50s, 40s, 30s. Why? Because high blood pressure, especially. If they never tell us it the right way, Charlemagne, they always say comorbidities. Well, you know, I had an aunt tell me, well, my doctor never told me I have a comorbidity. Well, see, I said, well, did they say you have sugar? You know, that's what she calls diabetes. Yeah. Do they say you have pressure? Because she calls high blood pressure pressure. You're the old folk. I said, well, if you have sugar and you have pressure, that's a comorbidity. Well, he never told me that. I said, don't listen to the news. Listen to me. Well, isn't that exactly what Jerome Adams did? He just did it himself and nobody said, you got sugar? You got pressure? Well, I mean,

55:01 I'm not knocking him from that. No, but what I think Van was saying is that the way I listened, I heard him say, well, comorbidity, and that equating to an underlying condition, maybe that wasn't explained properly. That's possible. The people just, I mean, you can go out on the street and say, what's a comorbidity? And people may not give you the right answer at all. If you ask 100 of them, 90 will say it's dumb, something dumb. And I never heard this term before this. It was also, it was a, it changed too. In the beginning, it was like comortality, then it became comorbidity. Then it was just morbidity. No, it was mortality rate, morbidity, comorbidities. It was confusing.

55:43 Like I said, I've never, that comorbidity, I've never, before this situation, never heard that term. Now, he said, for him to say, your doctor, go, you go to their doctor. And trust me, I got a lot of people in my family that got sugar. I got a lot of people in my family that got pressure. This used Van Jones for it. But he... He said something else, Mo. The two things that he said a lot. We got to go. Yeah, we got to go. Let me give you the things I caught. Reversing backwards. He said, oh, crap. Oh, the doctor. No, the doctor. He said, doctors don't look at us the same way. Is that true?

56:25 That doesn't sound right. Let's table that one. Okay. I got some proof for that. All right, let's go back to the 400 years. This is from 400 years of oppression. Was that correct? Because we just proved that it was not true. Right. You're correct by pointing that out. That's true. By him saying that, then how do you explain us being some of the healthiest eaters up until maybe the industrial age? You know, I mean, yeah. What's your 400 years? I mean, exactly. 400 years falls apart. Yeah. Right. Because we were, for the most part, vegetarian because as the expert in the field,

57:07 that's all you were allowed to have. Right. Well, you were only allowed to eat chicken. Yeah. I mean, you're not killing the chicken every day or eating, you know, chicken three times a day. Nobody has that kind of, nobody had that kind of clout. Right. And you weren't allowed to have cattle. You wouldn't have to have a pig. So you were basically to, and there was no fast food. There's no junk food. So you were only allowed to eat vegetables. Whatever. Yeah. Whatever you could grow. Right. Or what you could grow or what you could kill. I mean, deer and that kind of other stuff, rabbits, you know, things of that nature, which is very lean meat.

CHAPTER 13 / 29 Discussion

Dr. Peter Attia, Physician Bias, Obesity Stigma

Dr. Peter Attia discusses the "bitter contempt" and hubris some doctors feel toward obese patients with type 2 diabetes. This lack of empathy is often rooted in the belief that the patient is responsible for their condition through poor choices. While Van Jones attributes this to race, evidence suggests it is a broader bias against obesity that affects patient care across all demographics.

peter attia· obesity· type 2 diabetes· empathy· medical ethics

57:44 Yeah. But that's go to show you that when you start mixing the truth with a lie, it gets real ugly pretty soon. That's what made you saying, hmm, about the 400 years. I mean, about the doctor thing as well. Yeah. Like, what is that? Well, let's go list to Mr. Dr. Excuse me, Peter Atia on the obesity crisis. So why was it that just a few nights later, as I stood in that same ER and determined that my diabetic patient did indeed need an amputation, why did I hold her in such bitter contempt? You see, unlike the woman the night before, this woman had type 2 diabetes.

58:27 She was fat. And we all know that's from eating too much and not exercising enough, right? I mean, how hard can it be? As I look down at her in the bed, I thought to myself, if you just try caring even a little bit, you wouldn't be in this situation at this moment with some doctor you've never met about to amputate your foot. Why did I feel justified in judging her? I'd like to say I don't know, but I actually do. You see, in the hubris of my youth, I thought I had her all figured out. She ate too much. She got. unlucky. She got diabetes. Case closed.

59:08 Okay. There's your disdain that Van Jones was speaking about when doctors see patients, especially overweight patients. Okay. Not necessarily something that has to do with color of skin, but of obesity in this case. Correct. Just to do that. When you factor in, let's factor in some things where you might not have that personal connection due to shared race. Yeah. Because that is a real, you know, I think maybe I want to go out of limb here. And I say, I think maybe black doctors, you see what black teachers I know for sure go the extra mile when they're dealing with someone of the same race because you can kind of empathize.

59:54 Sure. The empathy is not there when you have a racial difference. And then when you have doctors who you typically healthy, they see an obese person, which obesity is out of control in the black community. You can see this scenario playing up. You see Big Mama. Just imagine Big Mama from the movie. I'm not saying from soul food. I'm just saying from soul food. She goes in. I hear you. She had a leg cut off or arm or whatever. Well, I think it was arm. I forgot about that. And the doctor. No, no, that's what I'm saying. So put Big Mama in that hospital bed. The doctor comes in like, Jesus Christ, you're 280 pounds, lady.

1:00:35 You know, what do you expect? Right. What do you expect? I mean, so you get that. So it's self-fulfilling. What Van was talking about is self-fulfilling, but it's not necessarily a racial thing. It's not thinking about what happened or not even having. I mean, why would a doctor study 400 years of the African American to come up with these conclusions? Doctors should be listening to this damn podcast is what should be going on. And politicians, because if you want to talk about epidemic killing people in America, and that was the irony that was just so amazing. We're talking about epidemics that's killing black folks. And you want to give all the credit to Corona.

1:01:17 There's a lot more. When high blood pressure and diabetes and even mental health has impacted us way further. And you understand, like, oh, yeah, it's due to this. It's due to those things. But Corona can maybe, you say, let's just agree that Corona is the straw that's breaking the camel's back here. Yes. Don't you want to address the otherwise? Nah. Nah, nah. That's all right. And to even double down, when you ever you bring up a person's size, specifically a person. Oh, you can't. No, you go, oh, no, no, we can't be doing this. We can't be making fun of people anymore or even commenting. Especially a

CHAPTER 14 / 29 Discussion

Lizzo, Jillian Michaels, Body Neutrality Activism

Fitness expert Jillian Michaels sparked controversy by questioning the celebration of singer Lizzo's body, warning of the health risks associated with obesity, such as diabetes. Actress Jameela Jamil defended Lizzo, promoting "body neutrality" and arguing that thin people also suffer from metabolic issues. Lizzo responded to the critique by dismissing the "concern trolling" regarding her health and size.

lizzo· jillian michaels· jamila jamil· body positivity· diabetes

1:02:03 woman of color, aka a colored woman. If you bring up their size, you get pushback as we see with Lizzo responding to Jillian Michaels. Well, Jillian Michaels had made some comments about Lizzo and about her appearance. Here's what she had to say originally. I love celebrities like Lizzo or Ashley Graham who are really preaching self-acceptance. I love her music. Yeah, 100%. I don't know anything about her. I'm sure she's a cool, awesome chick. Yeah, and I love that they're putting images out there that we normally don't get to see of bodies that we don't get to see being celebrated. And why are we celebrating her body? Why does it matter? That's what I'm saying. Like, why aren't we celebrating her music? Because it isn't going to be awesome if she gets diabetes. Well, I want to just being honest.

1:02:46 Like, I love her music, but there's never a moment where I'm like, and I'm so glad that she's overweight. Well, Jillian Michaels is a celebrity trainer, and she was on BuzzFeed News AM to DM. And those were her comments. Jillian Michaels worked for me back in the early pod show days. We had to deal with her. Oh, really? Yeah. Well, she's a, she can, I'll just give you my impression. I don't know her incredibly well. Her whole life from the moment she opens her eyes until she goes to bed is all about training, working out. There's not room for a single other thought in there at all.

1:03:27 And she told nothing but the truth here and the honest truth. And the, I guess, honest truth, truth is redundant. But what I mean by honest truth is something that Lizzo needs to hear while you have a record company promoting your size to, you know, as this lady said, to celebrate bodies of different shapes, which that's a mixed bag. And we're really going to go into that bag in the next couple of clips. But how can you celebrate unhealthy behavior? This has been such, this has been such an interesting media manipulation, and it started probably 10 years ago, and it was companies like Dove,

1:04:12 which is Johnson Johnson, I think, and other fast-moving consumer goods who were marketing products to different body sizes, but different types of people, obese and not obese. And along the way, certainly with political correctness, because you can't say anything about, we can't say anything about anybody, but you certainly can't comment on a woman or certainly not on her body. That would be incredibly wrong. And it turned around.

1:04:49 And there's something to be said for the happiness that I see many women I know in saying, oh, she look, I'm glad that she could, she can be in this. Look at her. Look at her big, beautiful body. In some cases, they're just big women, plus-size models. They are not necessarily unhealthy. They're just big women. But there's a thin line between that. There's not just big, big people. But it's because you can't lump all in. No, you can't. You can't lump it all in. But I know Lizzo. I know Lizzo. That's unhealthy. No doubt about it. There's a little body in there, a little heart pumping around all that.

1:05:33 Body shaming, too. She's not wrong. Yeah, what's wrong with Charlotte? Why are we acting like she's drawn? She's a training and health expert. Why are people mad? Actress Jamila Jamil, who's a body neutrality activist, tweeted out, just saying, My whole damn thin family has diabetes and high cholesterol and problems with our joints. Why is this woman acting like she's an MRI? Stop concern trolling fat people and get in the bin. But they were talking about Lizzo, not her family, not the other woman's family, though. I'm just talking about the second statement she made. I mean, obesity is the number one cause of a lot of those things. So why? I just thought that she should be specifically talking about Lizzo and commenting on her body and her health without knowing anything about her. But here's how Lizzo responded: If my name is in your mouth, so was my bitch.

1:06:15 Enjoy the flavor. Oh, wow. Hold on. Classy. Hold on. Classy and sassy. I want to hear the beginning of that again. She's not wrong. Yeah, what's wrong with what she says? Why are we acting like she's drunk? She's a training and health expert. Why are people mad? Actress Jamila Jamil, who's a body neutrality activist, tweeted. Body neutrality activists. I just want to write that down for myself. Body neutrality. The rabbit hole goes deeper, sir. So Lizzo, wow. That's all right. That's too bad. She's hurt. She's hurt. That's why she's lashing out like that. And not only that, you're messing with her livelihood if you tell her to lose weight.

CHAPTER 15 / 29 Discussion

Music Industry Branding, Lizzo Stardom, Talent vs. Image

The meteoric rise of Lizzo is analyzed as a combination of genuine musical talent and a unique brand that caters to an underserved demographic. While some argue her size is a calculated "offensive lineman" strategy for stardom, others maintain that her songwriting and vocals are the primary drivers of her success. The discussion compares her cultural impact to that of established icons like Bob Dylan.

lizzo· music industry· branding· bob dylan· celebrity

1:07:00 I equate Lizzo to an offensive lineman in football. Her size is what makes her. She really? You really think so? I totally want her to believe. Because if she's a size two, three, four, she's like everybody else. But I mean, I don't know, Mo. I mean, I put my hair and flip my hair. Check my nails. You know, I like that. I don't need to see her. No, don't get me wrong. I'm not taking anything away from her talent, but I'm saying to be a star, you have to have something that separates you from everybody else. Right? Yeah, sometimes. If she's a size 3-4,

1:07:46 she looks like everybody else in Hollywood. It's the fact that she could be celebrated by body positive activists. No, I'll give this to you. Her big smash, what is that? Check my nails. What is the name of that song? Right. What's the name of the song? I know. I mean, I hear it on the radio, but I can't. Good as hell. I don't. Good as hell. Good as hell. Good as hell. It was that. And she wasn't quite, she's gotten a lot bigger since that came out, I've noticed. But that was an anthem-like combination of saying, Here I am.

1:08:29 I don't give a crap how I look. I do my hair toss, check my nails, baby, how you feeling. And you can still be a full-on sexual woman despite how you look. Whether that's true or not, I don't know. But I think that combination is what made her take off. I don't think she needs that to, I think she can go on her talent singing and songwriting. songwriting. But that's my, but it sure, it launched her, just like my hair made me famous. Right. I don't want to put you this. What I'm saying is, well, now we're having a music executive conversation. Yeah. We're not having a, you know, that's a great song.

1:09:14 But her is what made the song really blow up because you're identifying with a segment of society that has been left out. So they get behind you on social media. Then it becomes, you know, it's kind of, you know, it's kind of like being a child star in a sense. When you have a young child that can really sing well, it's like, wow, you know, the talent's there, of course. But the fact that it's like an unexpected source, which makes the star even bigger, is what I'm saying. Well, now, because I'm going to argue with you, Mo, because I've been in some of these meetings. Okay. And it's always the song first, not the music, the song, the song.

1:10:01 Let me hear the song. In this particular case, I believe she wrote the song. I could be wrong. I think she wrote this song. So for me, Lizzo's lyrics in this case, in her particular instance, are just as valid to me as Mopey Bob Dylan with the shit he was writing and singing about. So I'm just going to argue with you that I don't think she's a music business creation. I think she's the real deal. No, I'm not saying she's a music business creation. What I'm saying is to make her if she was a, and I'm going to say this again and we can, we can move on. If she was a size four, singing the same lyrics with the same voice and,

1:10:43 you know, just the same, everything, just her size was different. I think she would have got lost. She may have. It would have been a big song, but it wasn't, it wouldn't have. She's a super celebrity. And that's what I'm saying. The level, I'm not saying a star, but the level of stardom that she receives. I hope I clarified on that. I understand where you're coming from. And the thing is, if it, if we could always say that were true, then we could make superstars, superstars every day. So sometimes it's just magical combinations, which are the person itself. So, but I totally agree with you that at this point and after this, this Lizzo broke big, her size has always been a part of her success.

CHAPTER 16 / 29 Discussion

The Real Talk Show, Health at Every Size, Star Jones

Hosts of The Real criticized Jillian Michaels, arguing that weight does not determine health and citing examples of fit marathon runners dying of heart attacks. The discussion notes that some media personalities, like Loni Love, represent a specific "plus-size" demographic that viewers identify with. Historical examples like Star Jones and Al Roker illustrate how dramatic weight loss can sometimes negatively impact a celebrity's established brand.

the real· loni love· star jones· al roker· heart attacks

1:11:28 That's the point I'm moving on. We can move on. Okay, so let's move on and going to one of our favorite shows to chime in on this subject, The Real. Oh, yay. Now, Lizzo, who is in Australia on her sold out tour right now. She said, Lizzo said that her music helps little girls accept themselves. And how can we save the world if we save ourselves first? How can we save the world if we don't save ourselves first? So, ladies, Julia, does she have the right to question Lizzo's body and her lifestyle?

1:12:08 Or if you don't got the right to talk like that, she was just talking real loose mouth in a way that is just unacceptable. Like, I don't know who you are. I just don't like when people talk like that when they, she would never say that to Lizzo's face. Never. Right. Like, can you imagine going in, like, are you worried that you have diabetes? Like, who does that? That was real this. And that's not. I think it's actually shocking that coming from someone who does this for a living, who is a fitness expert, doesn't recognize that your health is not determined by your weight. So I think we should start there. Like, I know good and well, people who actually are like marathon runners and are like incredibly into health and fitness and they drop dead from heart attacks.

1:12:48 Like that just randomly happens to them. And we also know some people that maybe would be considered to be overweight who live until they outlive all of us. Only on the real will people applaud heart attacks. Oh, yeah. That's right. Yeah, they train real hard, got a heart attack. Well, that was dumb. And to say, who is she to ask Lizzo about diabetes? She's a health expert. It's better to ask that question. But she brings up a point at the end. I think it was, I don't, I want to make one point to go to show you what I was speaking to about before.

1:13:27 Lonnie is another one is in this situation. Her size is the reason why she's on that. It's part of the reach on the show. Because she has to represent a segment of society. Well, people like watching themselves. That's for sure. Right. So if she wasn't, if she was a size six, that would hurt her. And I'm going to show you an example of what popped in my head when I said it's Star Jones. Yes. When Star Jones lost all the weight. Okay, but hold on a second. Al Sharpton didn't get any less popular. Well, hold on. Hold on. Who's the douchebag wear them at? Al Roker.

1:14:13 He's still doing well, and he lost. There were three guys. Yeah, he still got the big head, though. That's true. That's very important for television. It's a big success factor, trust me. But just going to show you, but they bring up the thing of study. There's, you know, studies say this. You don't size is not. You wonder where those talking points come from. Yeah, from Dove, probably. No, no, no, no, no, no. Academia. Oh, I'm sorry. Yes. Pete Science. Yeah. The Joe Rogan show, Your Buddy, Your Pal. Yep. Peter Boggenhausen, James, I think.

CHAPTER 17 / 29 Discussion

Grievance Studies Affair, Fat Studies, Academic Peer Review

The "Grievance Studies" affair, involving Peter Boghossian and James Lindsay, exposed flaws in academic peer review by getting absurd papers published in journals like Fat Studies. These papers argued that obesity is a "medicalized narrative" and that "health privilege" is a form of oppression. This academic echo chamber influences mainstream media and corporate marketing, encouraging people to ignore medical advice regarding weight.

joe rogan· peter boghossian· james lindsay· fat studies· academia

1:14:58 Bogozian. Bogozian, okay. And James Lindsay, they were on there talking about how they had written these absurd papers. Oh, yes. I remember this story. These are real researchers, and they decided to check the peer review process and they wrote some crazy ass papers with nutty ass shit in there and it got passed. Is that the story more? That's the story. And they go into specifics on size and shape. Health privilege. That's real. That's a real one that they're using. And they also claim to be the healthy at every size movement.

1:15:38 You can be healthy at every size, and obesity is just a medicalized narrative. Yeah, and that's really important, though, because the point of that is to say if your doctor tells you you're fat and it's a health concern, then you don't have to listen. Yeah, that is, I've read that before. And I read an article by this woman who was morbidly obese. Charlotte Cooper. I don't know. I don't know what her name was. But she was talking, she was also using, like, really misusing some studies on. There was some, there have been some studies on people who are overweight and that there could possibly be some health benefits to being overweight.

1:16:18 These studies have been widely dismissed now. Not only dismissed, but they go in direct contrast to the great volume of studies that show how terrible it is for your health to be that fat and that heavy. Well, now you see where you're fat. We got to follow the fact trail or the narrative trail. You heard on the real. Them bring up, hey, you know, there's plenty of examples of people out of shape or who look out of shape or healthy or who are they live forever. Yeah. They live forever. The example was healthy people dying, dropping dead of being healthy.

1:17:01 That was the actual example. Right. So you wonder where those things come from, and this is where they come from. It's the colleges and these professors writing these wild papers. That don't get peer-reviewed, apparently. That don't get, oh, no, they do get peer-reviewed. It's the problem to who their peers are. Okay, the peers, the peers are on par. Yeah, so it's the echo chamber. So it's just how more can we get absurd? And then those information makes it into the mainstream media. It becomes acceptable, becomes whatever the thing is. And then corporate America looks and says, hmm, how can we advertise to this new demographic?

1:17:44 Well, I'll stop you there. In many cases, we've seen corporate America will fund the study to then go through the whole mill and then pop out the other end. This is why all my life, it's been eggs are good, extra bad, coffee good, coffee bad. And it's all based on a study. And the study was here. And you look who did the study and it was funded. So I think corporate is behind a lot of these. I would agree to that. And like you said, if you're trying to sell products, you want to sell to many demographics as possible, one of them being large.

1:18:20 And when you speak of that segment, it's a large segment of the quote-unquote black community as well. And then you have this bad information coming out. You have the neglect of the real problems. You have them saying, oh, the media creation of our diet. And we've always been big and unhealthy. You know, these memes. memes that you hear, and then it's just a self-feeding cycle. Yeah. But let's listen to Joe Rogan too. Fat studies classes, and there's an actual whoa, whoa, whoa, whoa. There's fat studies. There's fat studies. There's fat studies published.

1:19:02 The journal is fat studies. Jamie's going to bring it up. I told you, Pete. I told you, 30 million people are waiting to find out. Fat studies. Yeah, fat studies are real. This is a disciplinary journal of body weight and society. And this is what Jim was telling me. He's like, when we do this, 30 million people are going to now know that there's something fat studies. Now, fat studies doesn't do what you think it does. You probably think, oh, fat studies, you know, what are triglycerides? How much should you exercise? No. What's a good diet? How much sugar is too much sugar? Well, that is absolutely not what this journal does. The oppression of fat people is built into institutions, pervades the cultural landscape, and affects. Dude, we could have written this. It affects the relationship and perceptions of people of size, people of size. It is this introduction to the special issue of the people.

1:19:44 People of size is not the new people of color. Fat is the new black. So they were reading actual studies. The Joker guys were reading actual studies, which makes it funnier. Yes. That's correct. And people of size. I don't know how I can say that. Size people. Size people. It's a segment. And they're not studying what's... And this is the problem I have with the left. They want to say, oh, yeah, we're here for black people and black people needs and blah, blah, blah, right? But you're not studying what's actually killing black people. You're trying to study and come up with ways to make them feel good.

CHAPTER 18 / 29 Discussion

Salt Consumption, Processed Foods, Cardiovascular Health

Excessive salt intake is identified as a health crisis in America comparable to high cholesterol and smoking. The majority of sodium comes from processed foods and restaurant meals rather than the salt shaker at home. Reducing daily salt intake by just three grams could prevent nearly 100,000 heart attacks and 66,000 strokes annually, yet manufacturers continue to load products with sodium for flavor.

salt· sodium· heart attacks· strokes· processed food

1:20:27 Right. Feel good while you die. I want you to be comfortable in that body that's going to kill you. Yeah, that's pretty much how we roll. And that's very disgusting. But we have to get into what is making people fat, particularly black people. And of course, it's the white devils. I mean, I look at labels from time to time, but I can't really be sure how much salt is going inside my body. As Americans casually add salt to their diet, they're subtracting years from their lives. In the U.S., we eat more than twice as much salt per day as we really need. The recommended daily salt intake is 3.7 to 5.8 grams, but the average American male consumes over 10 grams or almost two teaspoons each day, and the average female over 7 grams.

1:21:15 It gives food flavor, but it's not worth your health. A study in the New England Journal of Medicine estimates that cutting out just three grams of salt per day could prevent anywhere from 54 to 99,000 heart attacks and 32 to 66,000 strokes. How can Americans cut the salt? By having Big Brother take them off the table. Or maybe by just returning to how we used to eat. Gee. And when I say us, I mean, America's in general used to be agricultural-based. I mean, this processed food is the problem. It's not the salt you put on the table. It's what's in the food.

1:21:58 It's what you're getting from Mickey D's. That's where the salt is. Slow down, Curry. Sorry. Sorry. Sorry. But yeah, it's the salt. It's really, it's totally. Our taste buds are so terribly shocked just in the American diet. It's more specifically the black culture because we've consumed so much salt, we don't even know what taste is anymore. Well, that's quite a statement. It's fried. I mean, I mean, fun intended, but our taste buds are fried.

1:22:38 But the reason why I say this is I see people from other cultures, especially at Potluck's and things of that nature. And they'll comment like, oh, wow, that's really salty. Because their taste buds are calibrated differently. Right. Where they don't need that stimulus, you know, that bang bang in your brain. It sets off, you know, the triggers in your brain. But let's continue on. Is salt deadly, too? Start with salty snacks. The three most popular ones in America are loaded with it. Potato and tortilla chips have almost half a gram in one serving.

1:23:18 And popcorn has nearly three-quarters of a gram. We found that increased salt intake in the U.S. is now as big a problem as cholesterol, almost as big a problem as smoking. The vast majority of salt in the American diet comes from processed foods, not from people adding it themselves. We've got to look at it on the package. We have to work with the manufacturers. Unless we do that, our salt intake is going to go up, even if we ban salt shakers from every house in the U.S. We're not talking about a huge sacrifice. The three grams of salt that experts say to cut out daily comes to about four slices of bologna. Katie. All right, John LaFuk, John. Thanks so much. Bologna. All right. Another blackism sneaking into the news.

CHAPTER 19 / 29 Discussion

Single Parent Economics, Sugar Industry Tactics, Food Addiction

Economic constraints and the time poverty of single-parent households lead to a heavy reliance on cheap, processed convenience foods. The sugar industry is accused of using deceptive strategies similar to those of tobacco companies to hide the addictive nature of their products. Salt and sugar are described as "deadly white powders" that contribute to higher body counts than many illegal narcotics.

sugar· single parents· food stamps· addiction· tobacco industry

1:24:02 Hey, hey, stop eating bologna. You know who I'm talking to. But the processed food. Yeah. We see these and you don't really see the salt in it. You know, even if you think you're trying to eat healthy, a lot of that stuff has a ton of salt in it. And this is where a big mama gets tied back in. And I know people like, well, what about Big Mama? Okay. Why do black people, why are black people so dependent upon processed food? Well, if you have three-fourths of the household being parented by one parent,

1:24:43 you need convenience somewhere. Yeah, it's the cooking job kids becomes very difficult to do all at once. And the cut corners, you're going to chicken nuggets, hungry man, Quint Lean Cuisine, Popeye. Popeye. We didn't get to the fast food. I'm just saying, if we just say, oh, just the shit you have at home. Oh, yeah, like the frozen stuff. Oh, yeah. Wow, that's Philip. Are you pulling out for lunch? Noodles. Bologna. Bologna, lunch meeting in general. I mean, you think you, I mean, you think you see, okay, I'm going to pat my kid a decent lunch. Let me give him a,

1:25:23 and then you factor at economics because unhealthy food is super cheap. I tell people all the time, imagine trying to buy, okay, you get a little Debbie, right? A box of little Debbie. I think they're like $159, $169, right? That's like two apples. If you got to load up a kid's lunch box, we know what you're throwing in there. Right. On a one-parent income, you're going to get the little box of Debbie's because there's five in there that cavern through the week for their snack. And then, you know, the bologna sandwich with the cheese on it on white bread. There you go. And then, okay, give me a handful of Doritos or the hot Cheetos. Bam. Man, not exclusive to black. No, no, I'm just saying. But I know exactly what you're saying.

1:26:09 If you look at the single parent, and it's not exclusive to black, but we're heavily, what we got to talk about is a numbers game. Three-fourths of our families are a single parent. Yeah. The parents are going to cut corners while they can't come because you're trying to work. You're trying to do homework. I'm not, you know, not taking anything away, but you think, okay, yeah, let me get that. The bag says low sodium. But also, I mean, if this Rona time has taught me anything, just talking to the kids, we got all kids sitting at home with no jobs and stuff. And they're finding out, which is not a secret, that if you want to make something,

1:26:49 ingredients are pretty expensive just to go get some fresh greens. It's expensive. It's a lot more expensive than fast food. Right. You can just grab, you know, like I said, you get a pound of lunch meat, some bread, and there you got it. Done. Well, we addressed one white devil. Let's talk about the other white devil. It's sweet. It's seductive. Is it deadly? Tonight, the dangers of sugar. I think that sugar is a main contributing factor. Serious new warnings from serious people.

1:27:28 The more I learn about it, the more it scares me. Also, tonight, what the sugar industry has tried to hide strategies that I thought the tobacco companies made up back in the 50s, actually, some of those the sugar people had done even before that. Hmm, yes. The other deadly white powder. The most deadly white powder. And it's amazing we start talking about body counts. Salt and sugar should be schedule one narcotics. Really? If you just want to look at body, if you say, okay, we're going to look at substances and what kills people and we're going to ban those substances like we did with, say, vaping, for instance.

CHAPTER 20 / 29 Discussion

Bliss Point Engineering, Food Cartels, Hidden Sugars

Food scientists use mathematical models to find the "bliss point," the exact combination of salt, sugar, and fat that triggers cravings and addiction. Ingredients like MSG are used to trick the brain into overconsuming products, leading to the "once you pop, you can't stop" phenomenon. Hidden sugars are found in supposedly healthy items like yogurt, oatmeal, and "Healthy Choice" frozen dinners.

bliss point· msg· pringles· food engineering· addiction

1:28:16 Okay. Salt and sugar got to go. And I think I'm not calling for that. I'm just saying for the people that want to really attack issues, these are the two biggest things that people are silent on. Yes, bigger killers than coronavirus. Bigger killing the coronavirus. bigger killers than cocaine, heroin, opioids, all that. Bigger killers than ISIS. And just as addictive, too. Uh-huh. If you're in the camp. All right. Well, let's get into Fifth Estate 2. When the Breeden family goes shopping, like most Canadians, they try to buy healthy.

1:28:58 Let's go. But like most Canadians, they don't always succeed. They're busy. Meals have to be quick. And then there's keeping the kids happy. Lucky terms with the mini-weeks of chocolate. Okay, lucky terms. You want one that looks like half a moon? A lot of what they eat is processed. They assume it's nutritious, but they've never paid much attention to what's in the food they buy or have no idea how much sugar is hidden in it. Did they stop teaching home eck in school? I mean, we learned all this.

1:29:41 We learned to look at the labels and check this stuff and what your daily recommended values were. But even if you went to home eck, you were taught the food pyramid. Yeah, which was another nightmare. Probably seven out of seven to ten servings of bread a day. I mean, I know in the basement. Can't believe I'm still alive. Right. I'm just saying, but if even if they taught it, the information is so poor that I don't think it will help. I mean, yeah, you should always count your calories, but this is a whole scheme. This is a cartel. The sugar and salt cartel, more salt, more sugar.

1:30:22 Oh, hell yeah. Oh, yeah. It's the biggest cartel in America. Well, in the world, maybe. Well, you know, those drug dealers, you know, who they like to target first. But now I'm just now, Moe. Now I'm just pandering to you. No, you're not. You're not. You're really not because. Well, let's get into part three. It's what sweetens the products and spikes the profits of some of the most powerful and familiar companies in the world. The food industry is one of the biggest manufacturers in North America. Nearly a trillion dollars in sales every year. And it couldn't do it without sugar.

1:31:08 Sugar is one of the essential basic ingredients used in 99% of the processed foods out there. Former industry executive Bruce Bradley has worked for some of North America's biggest food companies. It's something that can drive a lot of taste in their products and a lot of appeal for consumers. So it's one of the basic building blocks. Sure is. I want you to listen to that first 10 seconds of that clip again and tell me this. This does not sound like a drug operation. Oh, no, I'm on that tip already. And make no mistake, the amount of sugar in our food is no accident.

1:31:50 The food industry goes to great lengths to figure out what makes us crave a product. The exact combination of ingredients it calls the bliss point. The bliss point. Yeah. The bliss point. When you get high. And they spit. That's the whole thing when they make these products. What keeps them coming back for more? It's crack. Yep. It's food. It's food crack. I mean, they sit in these billion-dollar laboratories cooking up. It's food. It's food crack, I tell you. Yeah. You're sitting in a laboratory. What can we sprinkle on that corn, that tortilla chip? You know what I'm saying?

1:32:30 To make them buy them by the bag. That is sick. The bliss point. Well, that's for me. It's all, I can always, or a lot of food that will have MSG. I'm like, oh, because that's dope, man. MSG is literally a form of salt that tricks your brain into thinking you're really liking what you're eating. Chinese food has that often, although I believe it's forbidden, but probably not eradicated. Yeah, and our brain is hardwired to like salty, fatty, sweet foods. Triggers everything in nature. We found that in nature, you want that because you want it to store fat. Yeah, you'd be like, I'll take this.

1:33:10 Right. So we have, it's a real biological thing that happens in your brain. But what these sinister mofos have realized is, oh, we can, we can trip that part in their brain and they'll just keep eating these bottoms. They'll tell you, oh, just listen to this. Oh, you just can't. can't eat one. Tell me that don't sound like crack. Yeah, you're right. Once you open the bag, you can't close it. Yeah, it's true. Pringles, once you pop, you can't stop. That's right. This is what they're selling to us. And they advertise it.

CHAPTER 21 / 29 Discussion

Cranberry Juice Sugar Content, Parental Nutrition Misconceptions

Many parents unknowingly provide their children with high-sugar diets by serving items like cranberry juice, which can contain 40 grams of sugar per serving. Even breakfast staples like vanilla yogurt and flavored oatmeal are loaded with hidden sugars, effectively turning children into "junkies" for processed sweets. This systemic issue is linked to various industries, including banking and food processing.

cranberry juice· yogurt· oatmeal· nutrition· parenting

1:33:55 And they target, well, I'm going to get ahead of myself. Let's wrap up with the fifth estate. A Harvard-trained mathematician, Moskovitz uses models to test people's reactions to different versions of a product. Once he's found the bliss point, the product hits the shelves. From soda pop to spaghetti sauce, his magic makes money. Everybody wants to sell just a bit more. How do you get that immediate increase in acceptance? Those in the know realize you can add a little sugar. A little.

1:34:33 The first thing to know is that four grams of sugar is one teaspoon. So with that in mind, let's look at some products. It's no surprise Coca-Cola has a lot of sugar. 40 grams a can, that's 10 teaspoons. Wow. But much of the sugar we eat is hidden in foods we don't necessarily think of as sweet. This oatmeal, three and three-quarter teaspoons of sugar a bowl. This vanilla-flavored yogurt, nearly five teaspoons in just half a cup. You can find sugar added to bread, soup, all kinds of condiments, hot dogs. This chicken dinner labeled Healthy Choice has five and a half teaspoons of sugar in every server.

1:35:18 You know, I grew up with a lot of women. I learned, I learned to look at these things. You know, I'll be taking a swig of cranberry juice here at home, like, ah, just take it right out of the bottle. No one else wants to drink it. And they say, well, don't we don't drink that. Why not? Well, look how many grams of sugar per serving. And it's literally like 40 grams for a glass. It's crazy. And if you look, and this is why I said Big Mama got a bad rap, because they have you believe that her seven, you know, saying, like, we're eating like macaroni and cheese and collet greens with hot ham hocks every day.

1:35:59 This is the real, this is the real people. This is the real bad actors. Are these companies pushing this processed food? You packed your kid a breakfast of oatmeal and yogurt. You think that's healthy. You know what I'm saying? I'm doing, I'm doing a great job. You know, give them a piece of fruit, which also has natural sugar in it. Of course. So, I mean, you give them oatmeal, a yogurt, and a, let's say, an apple. Man, they're just sitting their body into overdrive with sugar. Yeah. But you think as a parent, I mean, I'm including myself in this. You would thought, man, I did a great job here, right? I mean, I gave my kid a nice, healthy breakfast.

1:36:41 But no, you made them junkies. There's a lot of great documentaries on both these topics, salt and sugar, and probably both combined. There's a lot. You know, there's a lot of really good stuff to watch. It's not just the food processors. There's a lot of industries involved, right up to banking. And we're going to take a look at that before we do. Before we figure out who are the crack houses for this drug cartel, let's thank some people. I understand that there's some people out there who need my services. Are there any people out there who are weak? Yes. Any people out there who are weary?

CHAPTER 22 / 29 Discussion

Value for Value, Executive Producer Credits, Listener Donations

The podcast operates on a "value for value" model, relying on listener donations rather than corporate advertisements. Executive producers and associate executive producers are recognized for their financial support, including one donor who contributed a portion of their COVID-19 stimulus check. The hosts read personal notes from donors, discuss the importance of consistent release schedules, and quote Fyodor Dostoevsky.

value for value· paypal· cash app· stimulus check· dostoevsky

1:37:28 Yes! There are people out there who just need a heal. Y'all got cash. Well, then come on down. It never bores the best donation segment clips ever and anywhere available on the planet. Mofax with Adam Curry runs on the value for value model as pioneered by the No Agenda Show. But man, is it so appropriate for this? Everyone's a producer. That's how it works. You listen, you listen, no charge. There's no hidden messages from corporate sponsors.

1:38:07 I don't think they would work very well on this show. I don't think any corporations would want even some of their competitors unveiled the way we do here. There's a lot of work that goes into it. And, well, you know, it's a value that we put out there. All we ask is for you to consider sending that value value back. back in monetary form. And luckily, people are still doing that and very nicely so. In fact, I want to take a look at our donors for today for episode 34. Mofax with Adam Curry. We have our executive producer right off the top who came in with $200. No note, though. Does this come in through Cash App or PayPal? How does that work? That came through

1:38:49 PayPal. PayPal. Well, Mark McClure certainly sounds familiar. But, Mark, thank you for supporting MoFax. This is a great, great support. And if you have anything to say, you can always put a note in the PayPal or the Cash App Note field and let us know. But you will be executive producer for episode 34. Trevor Murkin comes in with 133.33 magic numbers. We love that. No note as well for him. He'll be our first associate executive producer. And then we go to Connor Lawrence. Connor gave us 103.02. I'm sure there's some code in there that I'm not figuring out. Let's read Connor's note. Fuck student loans, gents. Here's your cut of my stimulus check.

1:39:33 Thank you. I'm stuck in quarantine at the moment because one of my clients tested positive for Rona, tested as positively Ronaristic. And I'm waiting back on the results of my Rona test. I've almost finished listening to all the episodes. I cannot thank both of you enough for the job you've done keeping me sane in spite of the bombardment of media mind control. I cannot say anything other than please keep what you're doing, gents, because I really need you. And I think I speak for everyone. I say that you two and no agenda are the only reliable source of information. Period. Jung once said, people don't have ideas.

1:40:12 Ideas have people. And without you two, I think I'd be swept up in the madness like my mom and most of my friends. Thank you so freaking much for what you do. I'm sorry I've said that about 34 times already, but it's a lucky number for me. 3 plus 4 is 7 and 34 is the number of David Ortiz, my hero. And my donation is 34.34 times 3. So if you could please spare a Woosa. I love it when people are asking for this now. Yeah, we got a Woosa for you, man. And that's for him and his girlfriend, Elissa, so they can get through this sane and healthy.

1:40:52 Well, it sounds like you're doing just fine, Connor. From the bottom of my heart, thank you both for the hope you give me, the positive energy you show me, and the path forward you've illuminated for me. I'm eternally grateful to you for that. Believe until the end, even if all men went astray and you were left the only one faithful, bring your offering even then and praise God in your loneliness. And if two of you were to meet in that place, there's an entire world of living love. And that's a quote from Dostovsky. I think it's Dostoski. Dostofsky? I'm not familiar. Dostovsky? Dostofsky. Well, I learned something here.

1:41:33 Connor, thank you so much. It's very appreciated. And we'll put you up there with our associate executive producers on the episode page for MoFax episode 34. Matt Rego, R-E-G-O, Rego, says, keep up the great work. Gives us $100. Thank you. Aaron Baer, $75 from him. Give your champagne sharks on SoundCloud. Oh, give Champagne Sharks on SoundCloud a view. Good conscious content that may serve as insight for your continued excellence in podcasting. Thank you for your service. Did you check that out, Moe? You check out Champagne Sharks? I haven't had a chance to check it out yet, but I will. Okay, I'll do that too. Next week. Definitely. Well, this week. 69.69 from Jake Wayne Wright. And he says, thank you for your work, bro.

1:42:16 Appreciate it greatly. James Gilkeson, $33.33. I really found the Nocebo show to be insightful. Thanks for all you do to inform us. A lot of people like Nocebo. David Hutchinson, $33. Mo and Adam. I had to send $33 after hearing episode 33 of the best race relations conversation in the universe. As all white folk, as all white folk, we love what we're hearing and enjoy the way you two converse. Keep on helping us pay attention to everything. And it says, Hutch, David Hutchison, thank you. Gene Sammy Morenzi or Jean Sami, I think it's Gene, probably $25.

1:42:57 Note said long overdue. Well, it's always on time for us. Thank you very much. No note from John Taylor, but $25. Thank you, John Charles Couch, 2345, 23.45. Nice. We love the sequential numbers. Thanks for the great show, Adam and Mo. As a white American who doesn't use social media or watch TV, I'm very disconnected from ADOS and black culture. The episodes are truly. truly a walkthrough Mo's mind and it sh and it's and the shows are well thought out and complete. Thank you for your courage. Well, they certainly are. All props to Mo for that. Clinton, $23 who wants a goat Woosa. This is a rare combo we haven't had yet.

1:43:48 You got it. Laurence the Bran, $22.22. Thank you, Laurence. Laurence writes this podcast, especially the first couple of episodes, are an enlightening introduction to understanding race relations in the USA. Thank the both of you for doing this. Yeah, and I'll comment on that. I think that having grown up and lived in different countries, race relations are kind of the same everywhere. It's just a lot of, it's all lack of, it's ignorance, really, but not like you're a stupid, ignorant slut, Jane. But like you just don't know because you haven't been exposed. And when it turns out, when you have a chance to talk with each other, you learn stuff.

1:44:29 It's crazy. We should do a podcast about that. Carlo Romero, $20 from Carlo. He says, I listened to my first episode, number 33, today. I must say, I love what you guys are doing. Currently, listening to the Kanye episode. Yeah, one of my faves. It's episode 13. And I'm loving every second. And he says, which I think is Spanish for take care and don't stop telling the truth for the people. I wish I could have read what he wrote. It's Spanish, not mine, not one of mine. Ben Klinger, thank you, Carlo. Ben Klinger sends $15, enjoying the show immensely.

1:45:10 Keep us informed when you need to skip a show day, though. Yeah, this is one of the violations. We're in violation of one of the number one rules of podcasting. What's that? Consistent release. It's also one of the first rules in webcam work. But it's in this case, trying to do it on the same day. Certainly the beginning of podcasting became very important. And I'm only saying this because he wrote it. But, you know, Mo does have an actual job. I have a job on two days a week. So I'm lucky that way. But it's not easy. And this is a lot of research and it's pumping it out.

1:45:49 So sometimes life gets in the way. And it's not really, I mean, we have situations where life gets in the way. But I will rather take a day or two and give you a superior product than to try to meet a deadline. And I hope people understand when I, that's why I texted you that I would, I mean, I was honest with you that, hey, man, I fell down a rabbit hole. I mean, so when that happens, it's like, yeah, do I just do it? No, it'll be my job to communicate. Okay. Because I should have just tweeted out and said, hey, Mo's in a rabbit hole. And now everyone will know. When I tweet Mo's in the rabbit hole, everyone can relax. Don't worry.

1:46:32 Your feed will update. Your podcast app will have it eventually. But if you get the code Moe's in the hole, then you know what's up. Right. Yes. Thanks, Ben. See, Ben producing already, telling us what to do. Eric Booth, $15, no note from him. Todd Krasminski, $11.11, $11.11. No note from him. Thank you very much. Justin D says Nocebo was an eye-opening journey. Indeed, it was. $8.88 from him. William Hawthorne, $5. Pharaoh De Niro, $3.33. Magic numbers again. Salute Mo and Curry donating to the Mo Sheen.

1:47:13 We are the Mo Sheen. Nice. The Mo Sheen. And winding up our nice list of 22 people today. So that means we probably have thousands listening because it's only a second. We got one more. We got one more. Yeah, I got Joris Helvet here, $2.10, probably from the Netherlands, Dutch name. No note from him. But thank you to all of these producers who have supported MoFax for episode 34. Again, our executive producer, Mark McClure, associate execs, Trevor Murkin, Connor Lawrence, Matt Rego, Aaron Baer, Jake Wainwright, and that'll do it. Those are our associate executive producers. They'll be on the credits page.

1:47:57 You can find that at mofax.com. And if you'd like to support us, we'd love it for sure. Just think about what it was worth to you. You spent a couple hours listening to it. Does that translate to a movie you might have rented on the stream? Maybe that's what you'd like to support us with. Go to mofax.com or directly to the donation page, mofundme.com, m-o-e-f-u-n-d-me.com. And again, thank you for supporting MoFax with Adam Curry. And the real magic and just incredible thing about value for value is that we don't have to play advertisements like this next one.

CHAPTER 23 / 29 Discussion

Gospel Pack Satire, Junk Food Marketing, Food Deserts

A satirical "Gospel Pack" commercial from Spike Lee's 1994 film Drop Squad highlights how ad agencies target Black consumers with unhealthy products. Research from the Rudd Center at the University of Connecticut confirms that Black and Hispanic consumers are disproportionately exposed to ads for junk food and sugary drinks. Many of these communities live in "food deserts," where fast food and convenience stores are the only accessible food options.

spike lee· drop squad· food deserts· marketing· university of connecticut

1:48:41 What are you stopping for, girl? I've got to get on home, fix me something to eat because I'm home. No, I know. Why do you suppose we hear? What are you talking about, girl? He's talking about chicken. What else? Can I help you? You showcase 10 gospel packs, please. Gospel packs. What's there? What's then? Announcer, please gooey sisters. General Otis is proud to introduce the gospel pack. 10 Creole wings, biscuits, greens, mashed potatoes, and praise his name napkins with a verse of scripture printed right on the front. You know, the general uses only the finest ingredients and plumpest birds to bring you the tastiest chicken possible.

1:49:23 Take a bucket home to the family or dine with the general in his new upper room dining areas. It's a blessing to eat chicken this good. Woo, girl, eating chicken this good by God ain't going to heaven. You did show it, girl. But now you can have your piece of her. Look at some. Oh, Spike. That's my piece. I wonder who they were trying to target with that commercial. So unclear. And for the visuals, it was two heavy set older black women. Got out there. Watch it. Watch it. So stereotypical. In their choir robe.

1:50:07 Got the music playing. The gospel, the gospel pack. Now, I have to be honest with everybody. This was satire from a movie called Drop Squad. And it was directed by Spike Lee. And he was actually in the feed. But as a point for showing you this, Drop Squad was a, I found it to be a very good movie because it portrayed advertising exec Buford Jamerson, who was in charge of the Minority Development Division for an advertising agency. It says, among the ad campaigns, he is involved with one was for malt liquor called Mumbling Jack,

1:50:49 whose billboard depicts a woman in a skimpy bikini straddling a bottle with the slogan, It Gets You Crazy. And then another one he was part of was the Bible Pack, the Gospel Pack, he says, which offers a Bible verse printed on every napkin. Well, that was 1994. And thanks, thanks for that. I've not seen this. I'm going to watch this for sure. This looks like a great movie. Right. It was, and basically, in the movie, what they did, well, I won't give the plot up me. I won't. Well, no, no, I'm going to watch it tonight. Don't ruin it. Right. Right. But the reason why I bring this up in 1994, we were aware of how ad agencies will hire black people to pay us things were unhealthy for us.

1:51:37 Now, fast forward 20 years, the basis of the show Blackish. He's an advertising executive. I was just thinking of that. Yeah. Yeah. And this is from the Wikipedia page. Andre, quote, Dre Johnson, a wealthy advertising executive at Steven and Lado, who wishes to ensure a balance of black culture is entwined with his family's ultra-subourbon upbringing. So he was in the room as the black guy. Yes. And every ad agency has the black guy. Well, in fact, the whole show, the whole show makes fun of that and literally pokes at that the whole time.

1:52:16 Right. But I'm just saying 20 years ago, we knew this was a negative. Well, I'm just showing 20 years later, now it's hilarious. It's hilarious. Yeah, it's actually a positive. Yeah, because he knows how to sell them sneakers. Right. And the crazy thing is, I know you said that, well, the gospel pack was part of a movie. Well, according to Chinese Global, Chinese Global Television Network or CGTN, this is a reality as well. If you watch TV, then these ads are familiar. According to a recent study, African-American and Hispanic consumers in the U.S.

1:52:57 are disproportionately exposed to ads promoting junk food. The Rudd Center for Food Policy and Obesity at the University of Connecticut found that of the more than $1 billion spent annually on average. advertising to blacks and Hispanics, 86% of spending targeting black consumers and 82% aimed at Hispanics was for junk food and sugary drinks. Food policy expert Michael Roberts has seen this kind of data before, but the impact is no less shocking. I've been at this for a long time, and I was amazed, not just in television advertising, but social media advertising, video games, and et cetera, et cetera.

1:53:38 And it really caught me off guard. The advertising blitz isn't the only problem facing low-income communities of color. There's also a lack of quality food options. These areas are called food deserts, a place where there are no good grocery stores or healthy restaurants. Instead, these areas are overrun by fast food restaurants and convenience stores. Yeah, it's by design. It's how it was all built up. And these neighborhoods, as she said, are overrun with fast food restaurant and convenience stores, which aka the crack houses. Well, you are talking about Opportunity Zone 33 here in Austin.

CHAPTER 24 / 29 Discussion

Opportunity Zones, EBT at Fast Food, Obama Policy

In low-income "Opportunity Zones," fast-food chains like McDonald's and Burger King are often the primary food sources. Under the Obama administration, policies were expanded to allow EBT (Electronic Benefit Transfer) cards to be used at certain fast-food restaurants, a move that drew criticism for encouraging unhealthy eating habits among the poor. This reliance on fast food is often a matter of economic necessity rather than choice.

ebt· food stamps· barack obama· opportunity zones· gentrification

1:54:20 That's exactly what it is. You're going to find a Burger King, McDonald's. Oh, no, all of them. You name it. Right on Riverside, we've got Burger King, Wendy's, McDonald's, Popeyes, Pizza Hut, Taco Bell. Chipol A, which is Chipotle. They try to sell it as healthy. We have one healthy food. We have one restaurant in this neighborhood, and that's Vietnamese. And it's, you know, it's a high turnover, high-volume, really good food, inexpensive. I mean, if you move that into a different zip code, they could charge four times the amount.

1:54:59 But that's it. It's nothing but convenience and fast food. Now, of course, we're here waiting for the gentrification. We're the tip of the spear. We're going to try and kick everybody out. So it'll get better. But oh, yeah, it's by design for sure. And as you pointed out with the, I think you said Vietnamese restaurant, they have a strong culture. And the main point of your culture, as for Mr. Twitty pointed out in the clips before, having a strong culture, part of that is what you eat. Absolutely. So they don't, and this is not exclusive. And then I want to make this very clear. And I've noticed, I've spotted this working with people from vast amounts of different backgrounds from all around the world.

1:55:47 This American culture is a pressure cooker. And what I mean by that is you see people that didn't eat meat or certain types of meat. When they get here, all that goes out the window. Wick dietician Jennifer Torres admits it sometimes feels like a David and Goliath situation. It is an uphill battle. There can always be more resources and more programs that are going to be helping out our families get that knowledge and help them understand what is behind a food label or what is behind that ad. Or, you know, not all advertised healthy foods are healthy foods. But it's also about taking legal action against companies pushing junk food.

1:56:29 If the advertising is actually creating unfairness in the marketplace, and one could argue that this kind of advertising is doing just that, then presumably a lawsuit or a cause of action could be filed under state law. We haven't really seen that attempted, but it's there and it's a possibility. That's not food. This is food. But there is a hurdle to the First Amendment, which protects free speech, and that includes commercial speech. All the more reason that nutritional advocates like PHF E. Wick embrace the adage, knowledge is power.

1:57:07 Yeah, that's the truth. Well, ain't that amazing how they use the First Amendment to propagandize people. It's okay if you're going to make money on it. Come on. Right. But so we have clear evidence that they're targeting African-American and Hispanic communities with junk food and fast food. But I'm taking Big Mama off the hook. It's not her soul food that she feeds you once a week. It's what you eat the other six days. And I'm going to be honest with you. When I was out of high school and in college, I lived off fast food.

1:57:50 Sure. Because where could you, did you eat? My generation created the four for four before it was a thing with fast food restaurants. You would go get a burger, a nugget, a fry, and a drink. That was dinner. dinner. Well, you got burger and nugget? No, that's too much for me. No, but that's four. I mean, no, I'm talking about the little four for four. Not the biggest. Oh, okay. Just the dollar burger. Yeah. The dollar nugget. Yeah. The dollar fry. Four for four. Right. Yeah, for four dollars. I mean, we created that. Another thing that came from four cent milk, I'm sure. It's like more fours. Right. So, but we live like that because when you didn't have any money, it was like, how can I feed myself?

1:58:35 Or you would eat a pack of ramen noodles for lunch. Or you would eat a dollar sausage biscuit for breakfast. I mean, there you go. That's a $6 meal. I mean, it's $6 day eating. Yeah. And manageable. Yeah, it's manageable. Right. Which, I mean, that's a lot of people's reality. And I foreshadowed this early in the show. That's why these companies are essential. That's why they can't close down. Of course. That's because it's what people literally eat. This is how the people are living. It's not like it's an option. I think they say that like food stamp give people like $4 a day to live off of or something crazy number like that.

1:59:17 It's like, how in the hell am I supposed to live? I mean, well, that's why that's why fast food accepts EBT cards. Do they, do they? Oh, I'm sure they do. Oh, I am almost 100% certain McDonald's or they didn't. Well, maybe I'm wrong. Let's see. I think they can't. I don't think you can buy prepared foods. I thought you could. Here, these fast food restaurants accept EBT. Oh. This is new to me. Yeah. Breaking new. Burger King, Wendy's, yeah, all of them. Wow, I didn't know. I knew growing up. You know what? No, I remember this because I remember the conversation.

2:00:02 And it happened under Obama. And I remember the conversation was: why would you allow people to already have these issues to get this shit? You know, with this. Can I get a thanks, Obama? Please. God, please. Thanks, Obama. You want to thank? I wasn't ready. I'm sorry. I'm sorry. But just, yeah, it's necessary in this point because, yeah, you gotta. Are you ready? Are you ready? Thanks, Obama. Come on, let's do it again. Thanks, Obama. I had an ew, thanks, Obama. Wait, this is better. This is better. Thanks, Obama. There you go.

2:00:42 I'm putting that. Now I'm putting that one in a rack. I want to make sure we always have that one just in case. Now, you know, your people are already susceptible to fast food, the propagandization of fast food restaurants, eating out of necessity. I mean, we can't leave that out. Like I just said, I was, I'm not preaching from a soapbox. I was one of those people until I realized, you know what? And that's where that college 20 comes from. When you hear a lot of people, oh, when you first, you know, first year of college, you put on 20 pounds. That's because you're living off. Because you're living on shit. Yeah. What you can afford. And alcohol.

CHAPTER 25 / 29 Discussion

Food Preparation Energy, Hoveround Usage, Canary in the Coal Mine

A discussion on the "placebo effect" of food suggests that the energy and intent of the person preparing a meal can affect the consumer. Conversely, disgruntled fast-food workers may transfer negative energy into the food they serve. The increasing prevalence of motorized "Hoveround" chairs in grocery stores is cited as a "canary in the coal mine" for the declining state of the American diet and physical health.

placebo effect· hoveround· walmart· energy· nutrition

2:01:25 What you can afford and alcohol. That's kind of it. That's true, too. But. So, but yeah, well, but just so you know, it's true. EBT. So that's the food stance for people who know it. EBT, you get a pre-charged debit card and they just fill it up for you. And it's accepted fast food. And I remember that. I remember a whole, there was congressional hearings about it. And I'm going to say one more thing. This is just a hell belief of mine. I think there may be some scientific data behind it. I'll dig it up. But I believe the person that prepares your food transfers some energy into the food.

2:02:09 Wherever I thank you for saying this. Wherever I am, when something's going to like I would go to, I used to go to Subways. There's one nearby when I was divorced living downtown. And I'd always say, they say, what do you want? And it's, I want this, I want that, with veggie with this and cheese. And could you please put some extra love on it? And the reaction you get from people is all nine out of 10 times. People go like, oh, you bet. I'll put extra love on it. And makes them happy to even hear that and say that. And I do that for that very reason. I totally believe that whoever is love goes into the food.

2:02:49 It's one of the most ultimate forms of love is cooking for someone else. Well, okay, let's explore this then. Say that's the placebo effect of food, right? I mean, just for turns where you. now say you have a disgruntled employee that's making $7 an hour in a piece of crap kitchen, just putting pure evil blackness into your burger. Hey, watch you, Curry. I'm sorry. Death, I meant death. I'm sorry. I mean, you equate black with death again. No, I'm just fully ashamed. But no, I'm just well, we talked about that word too, how that's the whole other problem. Right. But yeah, you put that negative energy of somebody that hates their job that's being underpaid.

2:03:34 Making your food. Yeah, why would you want to accept it? That's such a good point. Well, you have to eat it because you only have $4 budget for your meal tonight. Four by four. Right. So, I mean, you factor all this into the community of people. And like I said, it just starts here, people. It just starts here. I mean, you looked at the trends of weight, by what I brought to the table, that it always starts with us, but then it spreads out to the rest of the community. This thing could have been spotted way ahead of time. It's one thing, and we're going to get to the rest of the clip. I just want to say one more thing, though. I noticed when I started seeing more than one of these hover rings in the grocery store.

2:04:17 What things? The hover around, you know, the thing you old people ride on. Oh, yeah, they used to be only available at Walmart, and now they're in every department store. And multiple ones in the stores. Why? Because when you see who's on it the majority of the time, it's people's eating habits that force them to give up their legs for wheels. And I digress on that one, but just let that soak in for a minute. And we could have been a great canary in them coal mine if people were paying attention to where America diet was heading. Because we had McDonald's advertising to black people like this clip.

CHAPTER 26 / 29 Discussion

McDonald's R&B Marketing, Snap Music, Ad Agency Diversity

McDonald's has a long history of using specific musical genres, such as 90s R&B and "Snap" music, to target Black audiences. Ad agencies often employ "diverse voices" to ensure these campaigns resonate culturally without crossing into offensive territory. These "Drey Johnsons" of the advertising world act as cultural liaisons, helping corporate brands maintain a captive audience for addictive food products.

mcdonalds· r&b· snap music· marketing· diversity

2:05:02 Remember when McDonald's make commercials that cater specifically to black people? What do black people like? 90s RB music and chicken. I woke up and found you creeping tail to a tent. Oh, girl, I know you see red. Why can't you share your love with me? Nice song. But you're still not getting any of my crispy juicy guns. Girl, you got a tin piece. Please don't be stingy. What was that last line? Girl, you what? Girl, you got a 10-piece. Please don't be stingy.

2:05:45 Wow. And oh, no, it's not just corporate. We're just sticking with corporate, specifically fast food. And this is the rap with the show because this thing is widespread. You hear it in political ads. It's this way they targeted us with advertisement, which is you have the Dre was named Dre Johnson in the room. He's like, oh, yeah, yeah. They love RB music. You know, that's who loves that. Right. And not only with the RB music, there was an era of music called Snap Music, which was a form of rap.

2:06:25 And McDonald's got in on the act. But wait, there's more. Snap music is in McDonald's commercial. Yo, cuz, I'm going to show you how to sound that. Try this out. All right. You got it? Come on. Hey. Hey, what's up? After the party, we're going to McDonald's. Try this out. Hey, yo, cuz, what's this? Mr. New Southern Style Chicken Biscuit. That's what's up. So, how do you like your sound? Man, yo, I'm loving it. I want to get that left at Tervy. Want to get them chicken shrimp? Well, that's a basic advertising for you.

2:07:09 Use our product, you get laid. I mean, that's pretty much advertising in a nutshell. But what I want to point out is they have their vein on the pulse. Oh, yeah. Somebody that, like, oh, yeah, yeah, snap music in. I mean, because you can hear just over the time the music change. Oh, absolutely. And somebody's in that room, like, oh, no, snap's not out anymore. It's about trap or trap me saying traps out. And it's even to the point of if you listen to the older black radio stations, McDonald's will have more like the Neo Soul spin on it. It's very specific. Hey, baby, I'm loving it. Yeah, McDonald's.

2:07:51 It's very specific to the even. sub-genres in this quote-unquote black community. Like, okay, we're targeting older black folks, so we'll use like some old smooth groove. If we're targeting younger black audience, then we'll use something more up-to-date. Ladies and gentlemen, I'd just like to announce: if there are any advertising executives out there listening, what you are hearing is the young Mo, who clearly would be dynamic in your organization. He knows how to market to the black audience. Well, if you want to market to us, give us something that's

2:08:31 hired. Well, this is the problem with these ad agencies and I'm going to call it just the Dreys of the world. Yeah. Bro, you're not selling that hamburger just like nobody, a drug dealer's not selling the crack. I mean, you just have a captive audience that's going to use the product. Because it's addictive. Yes, good point. But they sit in the room and, you know, the ad agents say, oh, yeah, we need to have the diverse voice in the room. How will this land? Basically, you're there to say, oh, yeah, that's too far. That's their only job. Yeah, yeah, yeah. Exactly. That's their only job. And, you know, to say, oh, nah, that's that'll land wrong.

2:09:11 But to like, you're not, you know, what's the Emmy or Grammy for advertisement? You're not winning one of those. It's a no, it's the one they give away at in con. I want to say Peabody, but it's not. No, it's the key. It's the con ad. Oh, no, I want to know. It's the golden something advertising award. It's the hold on a second. The lion. Yes, it's the lion awards. You get a con lion. Yeah, exactly. You're not winning none of those making these commercials. It's just like, you're just there to be this, you know, as we heard in previous shows, the black voice. It's like, okay, yeah, we ran it by the black voice. He's okay with it. It's like running it past legal. It's good to go.

CHAPTER 27 / 29 Discussion

Calvin McDonald's Commercial, Chappelle's Show Satire, Don Thompson

The "Calvin" McDonald's commercials of the 1990s portrayed fast-food work as a legitimate career path for inner-city youth, a concept later parodied by Dave Chappelle's "Wack Arnold's" sketches. Don Thompson, an electrical engineer who rose to become the first Black CEO of McDonald's, exemplifies this path. Thompson's background in automation helped make processed food production more efficient before he transitioned into branding and executive leadership.

dave chappelle· don thompson· mcdonalds· career path· automation

2:09:53 Okay. Well, this last advertisement from McDonald's, and I'm just picking on McDonald's here, but they're all guilty of it. This is just the big, this is the big one. So this is one they rolled out, I think, in the late, the early 90s. This is Calvin. This is awful. And McDonald's had me when they had Calvin. Calvin had his life together. What's up, Jake? What up? Where's Calvin? At the J-O-B, man. What? He's still flipping those burgers at Mickey D's? Here's your order. Thanks, Calvin. He's not tired of that yet. He could be kicking it with us. Having big, big fun. He says he has a plan, man. He's the newest member of our management team.

2:10:35 Calvin. Congratulations. Management, dude. Yep, I'm part of the management team now, Mama. Oh, baby, I'm so proud of you. Yeah, you're right. Because he does wear some fresh clothes. Yo, Calvin. Welcome to the hood. May we help you. Nothing much. Well, I'm out. Hey, yo, yo, Calvin. What's the one in that chop thing? Oh, man. Not for me. Or a friend of mine. I remember that one. I remember him. In New York. They played it.

2:11:20 Yeah, I mean, it was, oh, this is a huge one all over, you see, in the country to the point where David Chappelle did a little satire with Wack Arnold's. WAC Arnold's is proud to give young African Americans an opportunity to serve their communities, making them feel responsible for the welfare of their own environment. It was Miss Harvey. Oh, she died, Calvin, of high cholesterol. Too much WAC Arnold. Damn, Calvin, you would read the hell up. What's up, Fryga?

2:12:03 Bitch. Pony ass nigga. Yo, Calvin, it's a thin line between fries and shakes. I don't get far too far too. The meanest burger in the world could be the meanest burger in the world if you cook it that way. I need to stop smoking this shit here. Hey. Brought y'all home some dinner from work. Calvin, you can't keep feeding me and your baby hamburgers and french fries every goddamn night.

2:12:41 What the hell do you expect me to do? Nigga, get a real job, bitch. When thou was doing me, I'm gonna sell my community and feel responsible for the welfare. of my own environment. Don't give me that type of ass bullshit. I'm under a lot of pressure. Hey, who's loving these? Huh? Who you fucking? OJ? What is it? I'm just tearing this family apart. Oh, it's funny. So he highlights some great points in there that Calvin is selling stuff that's killing his own community, not Calvin specifically because he just wanted to have a job to feel, you know, to have some money coming into his pocket.

2:13:22 But he's basically working for a drug cartel because what are you peddling? Salt sugar. Well, here's I got some bad news for you. Bad news. I'm just looking at the numbers of the racial demographic of McDonald's. And African American was number Numero Uno, followed closely by Caucasians. Well, not really closely, actually. Asian right after that, but bursting through, pushing the black man aside, once again, is the Hispanic American community. Number one McDonald's consumer now.

2:14:06 That makes sense. Yeah. But it's interesting. Because McDonald's has been stigmatized. I will say that, but McDonald's is smart enough to have other. Well, when you. Oh, I mean, if you turn on, if you turn on local television. Okay, you're going to make a drug reference. Yeah, go ahead. Go ahead with the drug reference. You're right. One spot gets too hot. You say you got to open up another drug spot. You know what I'm saying? Of course. No, they're fantastic at selling the drugs. And what's even better. You know what's better about the McDonald's drug cartel? Unlike the street drugs, McDonald's actually gives you a career path.

2:14:50 It's out of the drug industry. Yeah. Oh, yeah. No, it's a real, it's a real. I know an owner operator here in Austin, and they own, I think, 12 or 13 McDonald's. And they're very proud of their educational program, which is not a central McDonald's thing. Most of these McDonald's are owner-operated. So it's local. But they're very proud. They give people a path to become a manager with the McDonald's. So you can move up, you know, with unlike, you know, you don't have to kill anybody on the way, I guess what I'm saying, except the customer. Keep killing the customer and you're good to go. And that's why I made the drug analogy.

2:15:33 Because when you look at a Jay-Z and you look at a McDonald's CEO, I mean, because I think for a long time, McDonald's had a black CEO. That's right. What is the real difference between them? And I'm not judging on which side you're standing on, but is it just a successful black man that was selling a product that was going to be sold anyway? And you should celebrate them? Or how dare how could you sell this product that you know was killing your own kind? And should they be condemned? Well,

2:16:11 good question. There's not an answer to it. No, there's not an answer. There's not an answer. Yeah, it was Donald Thompson was the CEO. Yeah, yeah. Because he made his way up. I mean, I was familiar with his story. I couldn't remember his name because he was one of the people that came up with a lot of the automation. Yeah, North of Grumman. He was an electrical engineer. That's how he started. Yeah, that's why I was familiar with him. And he made a lot of the machinery that was able to make the process food a lot more efficiently. But here's his most important job. CEO is one thing, but he was also, before he became CEO, he was chief brand officer.

CHAPTER 28 / 29 Discussion

Mary J. Blige Burger King Controversy, Chicken Wrap Marketing

Singer Mary J. Blige faced significant backlash for appearing in a Burger King commercial singing about "crispy chicken snack wraps." The ad was criticized for being artistically beneath an institution like Blige and for playing into racial stereotypes. The controversy reached mainstream outlets like TMZ, highlighting the risks celebrities face when endorsing fast-food products to their core demographics.

mary j blige· burger king· chicken wraps· tmz· black twitter

2:16:56 That's what you're talking about right here. You want that brand. You want that Dre. Dre didn't get the chief brand officer of the gig, but yeah, exactly. I mean, he probably started on that path, though. I mean, like, how did you? He'll never make it. They won't let him in the series. Well, one person that didn't have a Dre in the room when they ran this next ad was Burger King with Mary J. Blodge. Exciting things are happening at Burger King. Okay, stop. Wrong right there. Wrong voice, wrong voiceover. I could critique this in the meeting right away. You want to target black people? Get rid of that voice right off the bat. It's wrong. Exciting things are happening at Burger King. Welcome to Burger King. Oh, what's in those new chicken snack wraps? What's in the new chicken snap?

2:17:40 What's in the new chicken wraps? Mary. Holy shit. we should do this meeting, Moe. It's like, all right, Mo, Mo, Mo, Mo. Hey, Dre. I'm gonna call you Dre. Hey, Dre. Hey, Dre. Hey, Dre. What do you think? Should we just push him chicken? Doesn't that always work? Just pushing the chicken? Oh, well, you know, chicken is a staple, but how are we going to peddle this new fried concoction that we came up with? What are we going to do, Dre? We need some star power. And, you know, I'm friends with Lodge, and she's DM'd me. No way. Maybe I could reach out to her. What a great idea. What's in the new chicken? What's in the new chicken wraps? Mary? Crispy chicken, first fattest.

2:18:24 All right, whose idea was the 1989 bit with the music? Did not anyone have a hip track we could use? Dre, what went wrong? The demographics and the test that did this was going to be great. Crispy chicken, first fetish, three trees, restraints and rascal fina. Tasty, favor tortilla. Crispy chicken. The new chicken snack wraps. Come and get it at Burger King. Chicken snap wraps. Yes, chicken snack wraps. Oh, snack wraps.

2:19:07 It doesn't sound like a. Yeah, I don't think raps work in the for black food, do they? Well, this was pedaled to be healthy because she knows a rap. Oh, I'm sorry. It's a healthy rap. Yes. Rap equals healthy. Exactly. I forgot about that. Rap equals minus bread, which equals healthy. I mean, that's the math behind it. Bingo. You don't care what we put inside the rap. It's like, yeah, it's a rap. So it's got to be healthier, right? But Mary almost got canceled over this.

2:19:45 Yeah, I remember some controversy over this. I do. Oh, this was huge. Like, why is Mary singing about chicken like that? I mean, she was in, I mean, it made it to the TMZ cycle. So I heard the TMZ boom, boom, boom. Right. I left it in there. So you know that it reached to that point where they actually went and dug up the commercial and put it out there for people to see. So where did the controversy start? Black Twitter, Facebook? Where did it start? Probably online. I mean, this is a time when online, like, why is Mary singing about chicken like that? Where this is where Burry King messed up at.

2:20:28 Now, McDonald's in those last first two commercials we played, we had black people singing about chicken. No problem. When you put one of our beloved soul singers in that spotlight singing about it, it's whoa. Like, no, okay, okay, okay. Hold on. Let me let me see if I understand this. So just having a song, the problem is, Mary J. Blige is an institution. She goes way above and beyond. And in fact, I think artistically, I think it was very bad that she did that. That's what I'm saying. It was just, if it was a run-in-the-meal

2:21:11 session singer that was singing this, it wouldn't have. I mean, we said we heard McDonald's singing about chickens, but is that part of the piece? Yeah, yes. But is it part of a sellout? Is it a sellout thing as well? Or is it just purely it cut so many different ways? One, you took, like you said, she's an institution. You got one of our institutions up here singing about chicken snap raps, and she put her heart and soul in it. Two, you have a black woman singing about chicken, which depending on how it's spent, like I said, it just landed wrong. And three, I wouldn't be surprised if McDonald's caused the outrage to shoot that.

2:21:53 Well, oh, yeah, hello, of course. Why wouldn't you? Absolutely. I'm in that room, I am. I'm like, man, y'all see, I'm Dre again. Hey, you're saying we need to get the Al Sharpness on the internet. You're saying that. Yeah, we got to get them activated. Activate, activate. Right. Because we've seen this before with our Chick-fil-A episode and the Popeye's chicken sandwich. That, you know, you can easily get people motivated and the influencers and get them out there up in the uprage. And McDonald's sits back and rubs their hands. Why wouldn't I do that? So I say all that to say that we took Big Mama off the hook.

CHAPTER 29 / 29 Discussion

Health Tangibles, Michelle Obama Initiatives, Grandma's Hands

The episode concludes with a call for "health tangibles"—concrete plans to reduce high blood pressure and diabetes through education rather than fear-mongering. The hosts reflect on the failure of past initiatives, such as Michelle Obama's healthy school lunch program, to create lasting change. The show ends with a tribute to the Bill Withers song "Grandma's Hands," emphasizing the cultural importance of the grandmother figure.

michelle obama· bill withers· health tangibles· life expectancy· public health

2:22:33 And we know the real culprit here peddling this stuff is making black people more susceptible to diseases like the coronavirus. coronavirus because they have comorbidities, which is a term I probably never use again, but they have diabetes, obesity, high blood pressure. Yeah. So I wanted to say that. But in my digging, I unearth an unaired Burger King commercial from Mary J. Oblig. Exciting things are happening at Burger Camp. Good game, man. Yeah. Hey, you want to go down to Burger King and try one of those new Krispy Chicken wraps?

2:23:13 What's in a Krispy Chicken Rap? What's in the new Krispy wrap? What's in the new Krispy Chicken Wrap? Mary. Crispy chicken tastes so good after smoking up a blunt. Taking a 40 ounce of Kool-Aid. If you feel what I'm saying, then you'll go to Belgium. What a melan, baby mama. Are you kidding me? We take food stamps. No. Straight. No, no, no. That's bullshit. That's not. No, no. No, that's bullshit. I'm like, wait a minute. They're throwing the Kool-Aid in there and then they take food stamps. I told you they took food.

2:23:55 I told you I took my ABT card and my baby mama. This is satire again, but I always like to wrap the show up on a joke in a light mood, a light mood, lighten the mood. Hopefully, this reflection on this topic made me look at my health. You know, just by the numbers, I only got like 15 years left, bro. So what is that supposed to start thinking about? When you hit 40, like, damn, I only got 15. I mean, just by, I mean, 15 years left for what? I'm at that mark. I'm 55. What am I going to keel over? Well, if you're a black man, is that seriously? Is the life expectancy of a black man?

2:24:41 I mean, 60, I mean, it depends on how you count it, 65, 55. Health, I mean, what you, how you eat. I'm not the healthiest person, but I do monitor what I watch. But even like doing this show, like yogurt, I thought I was doing good with yogurt and oatmeal. Obviously, not. So, I mean, I'm saying all this to say, hopefully, this show, we can push people to push the real agenda, not these manufacturers. We got real problems we can really address. There's real stuff to talk about. Yeah, absolutely. And the word I like to use, there are health tangibles. It would say, if you really, come up with, yeah, that would be good. A health tangible.

2:25:25 I like it. Right. Come up with an app to tell me if this is a good choice or not. I think they had one before, like that, but make it widespread. A lot of people just don't know what to eat. I think Jerome Adams should double down. I really do. I think he should double down and say, you know what? Yeah, we got this problem and we really need to do something about it. And I can't believe that I got all kinds of crap about it. And let's start a program, an educational program. Or yeah, as you say, an app, whatever it is. It could be beneficial for every segment of America. But in his case, it would be a perfect. I think he should double down. I think it would be great if he did that. And he would put a couple people in their place too.

2:26:06 Like, yeah, we got some issues here. And let's not forget we had a first lady for eight years whose number one initiative was healthy school lunches. And where did that go? But I mean, I digress, but I'm just saying you can really help people here. Stop with the fear-mongering. Shut these companies down that target. I mean, it's clear, clear as day. I mean, we, of course, it took China global television network to tell us this, but that's not lost on me either. But yeah, I mean, let's hold the left to do away with these talking points of healthy at any size, bull crap.

2:26:47 Obesity is a real problem. Make them come to the table with health tangibles to say this is how we're going to reduce high blood pressure in the next four years. We can get the number down to this. We can get diabetes down to this just by educating people. This concludes episode 34 of MoFax with Adam Curry. We hope you enjoyed what you heard. We hope you learned something. I always learn something when we do this show. Looking forward to the next one. It's value for value. So if you'd like to help produce this, all you have to do is go to mofax.com.

2:27:23 Consider a donation, anything that you feel represents the value of what you've heard. And you can go directly to the donation page at mofundme.com, M-O-E-F-U-N-D-M-E dot dot com. com. And as I always say, pay attention to everything and the truth will reveal itself. And I look forward to talking to you next week, Mo. All right. Talk to you later, Adam. And we'll see you there, everybody. Take care of yourself. Grandma's hands lapped in church on Sunday morning. Grandma's hand played a tambourine so well.

2:28:03 Grandma's hand used to issue out a warning. She'd say, Billy, don't you run so fast? Might fall on a piece of glass. Might be snakes there in that grass. Grandma's hand. Grandma's hand. So the local unwitting mother. Grandma's hand. Used to ache sometimes and swell. Grandma's hand. Used to lift a face and tell her she'd say, Maybe grandma understand

2:28:45 that you really love that man. Put yourself in Jesus' hands, Grandma Zane. Grandma's hand used to hand me piece of candy. Grandma's hand picked me up each time I fell. Grandma's hand. Boy, they really came in a handy. She'd say, Maggie, don't you whip that boy? What you wanna spank him for? He didn't drop no apple core, but I don't have grandma anymore. If I get to heaven, I'll look for Grandma Zane.