Sunday, 12 January 2025

Sticking to Your Goals - Even When Life Gets in the Way

A structured 90-day framework offers a path for men to escape the cycle of seasonal stress and reclaim their physical and social vitality.

By The Jonnie Jensen Show | 25m listen | 12 chapters
Sticking to Your Goals - Even When Life Gets in the Way cover

About this episode

The High Value Man Project launched a new strategic initiative to combat the modern epidemic of male loneliness and stagnant personal growth. Founder and lead strategist James Boardman details how the 3XC Formula and FIRE CODE framework provide a roadmap for fathers to reclaim their health and relationships in 2025. The transition of the community from Facebook to a private platform marks a significant shift in how high-performing men manage their digital environments and peer groups.

Effective planning for the first quarter of 2025 requires a radical audit of Focus, Impact, Relationships, and Energy to prevent the common February performance collapse. Boardman argues that seasonal stress, particularly during the UK school October half-term, stems from a lack of structured execution rather than a lack of time. Success in the 90-day execution frame depends on tracking performance metrics and addressing physical weaknesses, such as chronic back pain, through personal responsibility rather than medical excuses. The curriculum draws on the psychological principles of Susan Jeffers to redefine courage as the ability to move forward despite the anxiety of past failures.

Childhood memories of a grueling drive from Les Arc to Geneva serve as a blunt lesson in resilience and the rejection of a victim mentality. Boardman recounts how a father's no-nonsense approach to a French chemist and a suppository shaped a lifelong intolerance for complaining. The 2025 calendar includes physical challenges like the Snowdon climb and the Dirty Rotten Scramble to move the mission from online discourse to real-world accountability.


CHAPTER 01 / 12 Discussion

Suppositories and Childhood Lessons on Illness

A childhood memory from a family trip between Les Arc and Geneva serves as a lesson on resilience and complaining. After suffering a severe sore throat during a four-hour drive, a father's impatient reaction involved a trip to a French chemist and a blunt introduction to suppositories. This experience shaped a lifelong perspective on avoiding "whiny" behavior and taking personal responsibility for health.

les arc· france· geneva· illness· childhood anecdote· suppositories

00:00 January Blues or Blast Off in this episode of The Jonnie Jensen Show. The importance of making a plan and what to do when the plan goes to crap, roll theme! Welcome to The Jonnie Jensen Show where modern dads discover how to create the true riches relationships and results they deserve get your High Value Man blueprint and join our community at highvaluemanproject.com Let's go Welcome men, good to have you back. We find ourselves kicking off January 2025 what's been going on? I'll tell you what's been going on...I've been kicked in the knackers by this insane cough! I don't really do ill my dad pretty much put the fear of God into us when we were kids he had no patience for it at all and so yeah literally being ill was a terrifying ordeal

00:57 I remember we were up a mountain, Les Arc going home from Les Arc in France to Geneva and back then before the motorway was built it was like a four hour drive. And i had this insane sore throat and and i was complaining and complaining by the time we got to Geneva my dad had the right arse He dragged me into a chemist, demanded something as strong as possible. Ripped the packet open stuck this tablet in my hand and like just shoved this up your ass! I was like what? What?! And so my step-mom said oh yes it goes up your bottom So then next thing i'm in the toilets working this out well

01:38 Not the kind of thing I thought about at 11. Suffice to say, it did teach me a lesson which was try not to complain too much take matters into your own hand and suppositories by the way aren't particularly when you're eleven aren't a lot of fun so yeah i don't really do ill i find it a bit whiny but nonetheless the plans that i had for the last week which is pretty much the theme for today's The Jonnie Jensen Show, Jonnie Jensen, 3XC Formula, FIRE CODE

CHAPTER 02 / 12 Discussion

High Value Man Project and the 3XC Formula

The High Value Man Project is introduced as a community for motivated modern dads seeking to escape unfulfilling lives. The program utilizes the 3XC Formula and FIRE CODE to help men achieve balance across work, relationships, and personal health. The community is currently transitioning from Facebook to a dedicated private platform to provide members with more control over their digital environment.

high value man project· jonnie jensen· 3xc formula· fire code· modern dads

02:25 Things going wrong, right? It really isn't. It's about having a plan that is big enough and long enough so that when there are ups and downs you can get back on track. And whilst it's not ideal its no the end of the world! You know whether its a sporting analogy or your team is full of injuries and you've just got to get through this period of time Or any other kind of project management and things being delivered late The Jonnie Jensen Show, Jonnie Jensen, 3XC Formula, FIRE CODE

03:11 If you've not been here before, welcome. And if you're a regular then absolutely brilliant to have you back my name's Jonnie Jensen I am the founder and head coach at The High Value Man Project We are our community of modern motivated dads creating the life that we desire instead of being stuck in one we don't want It's about leveling up across your life so you have success at home and work So that you're thriving in all you do Being the best version of yourself so you can be more for others The Jonnie Jensen Show, 3XC Formula, FIRE CODE

03:55 Relationship struggles, you're not as effective at work. You don't see your friends these are like the tenants of a low value life and it just drags you down The complete opposite is that it's the case when you are in control When you've got a structure and rhythm to your life where each area of yourself Your work, relationships, amount of fun and events you have in when they're imbalanced When you're in control driving the boat, it's not very exciting is it? When you're driving the ship forward right then who you are is the leader. You're a captain and then other people around you can thrive and that's what The High Value Man Project is all about

04:41 If you're interested in becoming part of the community, levelling up inside of The High Value Man Project work then get yourself over to the highvaluemanproject.com forward slash group we are moving off of Facebook into our own dedicated community and when you go to highvalueman.com forward slash group right now it will put you into this pre-launch The Jonnie Jensen Show, Jonnie Jensen, 3XC Formula, FIRE CODE,

CHAPTER 03 / 12 Discussion

Strategic Planning for 2025 and Breaking Past Habits

Effective planning for 2025 requires more than just setting vague goals; it necessitates a structured review of 2024 performance. Many individuals fail to progress because they carry the baggage and bad habits of the past into the new year without a concrete execution strategy. Success is tied to putting oneself around better information and people while establishing specific targets and timelines.

planning· 2024 review· goal setting· habits· performance tracking

05:28 We need more control, we want to have more sense of our own destiny and I think a lot of people are increasingly happier to be in a non-Facebook place. So let's get back to the story I'm sure if you're listening to a podcast then you probably listen to other podcasts. So right now, this period of time last week and this week the world is full of UNI goals! Let's talk about the planning session let's flip in review last year 2024 like all these things it Almost if you're not the kind of person that does it, then it's annoying because you think like we're gonna find any other content this week. If you are the kinda person thats done it well then guess what? It's like okay done that tell me something new The reality is though that too many of us don't actually make a plan We...the speed and pace of life has it be that were constantly needing to just keep up

06:30 The Jonnie Jensen Show, Jonnie Jensen, 3XC Formula, FIRE CODE, FIRE CODE, Between our family, between our work, between our marriage or relationship if that's where you're at. Like there is not a lot of space to take a breath to put a plan in place to execute and match sorry track results but that is exactly what needs to happen because if you don't put that kind of structure in place then the likelihood is all your really going to do is repeat

07:11 The performance of last year and actually it's probably a bit more sinister than that. If you've arrived at this point with the baggage of the past, the bad habits and the frustrations of the past then no matter how successful you are they're probably not going to achieve more than what you've achieved to this point. That's because you've always got to be leveling up. That's because you gotta put yourself around some better people to take on board some better information And the point of this is, if you don't have a structure. If you don't know where your headed towards...If you haven't got not just goals but targets inside those goals and actions inside those targets to hit them The kind of people that you need to involve The kind of timings that need to be put into place then it just doesn't happen

CHAPTER 04 / 12 Discussion

Seasonal Stress and the Perception of Time

The second half of the year often feels accelerated due to the density of family events, including back-to-school transitions and birthdays. The UK school schedule, specifically the two-week October half-term, is criticized for contributing to seasonal stress. Research suggests that individuals experiencing higher success and lower stress perceive time as moving more slowly and enjoy a more manageable pace of life.

summer holidays· school schedule· october half term· stress management· time perception

08:01 For me in particular, I know that the second half of the year gets really quick. There's that sense especially as you get older right of time moving really fast and for me the second half of the year is always has that sense to it right and it does actually feel quite stressful when we have we have a summer holidays there's always that time when kids go back to school my kids birthdays are one week apart Christmas shags they So they go back to school, they have a few weeks then boom it's Jago's birthday and then BOOM! It's Rosie's birthday the week after. And then 10 days after that it's half term so then they're like on school holiday and in their infinite wisdom the schools over here now seem to think it's brilliant to have two weeks off in October...it's not, it's shit right? What can you do in October?! What you want is 2 weeks off in May right clearly um so so you're gonna have

08:57 This period of time where, like I say back to school birthdays two weeks off school and then literally getting into the middle of October and it starts to suddenly get that sense of December's coming. That period of time is rapid! Time just you know like water running through my fingers And it's the level of stress Like the intensity of the period that has time speed up You know people that are Jen, this is a massive generalization but it is necessarily true. People who are experiencing success and are experiencing a greater degree of control in their life aka less stress find that time doesn't seem to fly quite so quickly they're able to find more enjoyable pace of life simply because they're not stressed out

CHAPTER 05 / 12 Discussion

Physical Performance and Personal Responsibility for Health

Maintaining physical health at age 50 requires identifying specific weaknesses and taking responsibility for corrective actions. Despite high general fitness, recurring back issues are attributed to a lack of consistent stretching. Achieving desired physical results depends on tracking performance metrics and committing to necessary, if tedious, maintenance routines.

fitness· stretching· back pain· personal performance· metrics

09:50 What's it going to take to put that in place? Right. Now there are a million and one analogies that you could give, but it is about creating an environment for success like training a racehorse versus just letting the horse run around the field or growing beautiful plants rather than just chucking seeds into the ground hoping for the best. This is the structure that you need to put in place yourself if its about your own personal performance Then you need to reflect on what worked and didn't work in the period before. What were the wins of 2024? What were the things that you learned, what went well and what didn't go so well because that's where you get to identify the best version of yourself in terms of your fitness and your weight, uh...your lifestyle choices is it optimum for the results that you want did it work last year invariably you're going to probably find it didn't

10:46 For me, as someone who's incredibly fit or certainly fit for your average 50 year old. My back still goes and I know that the main reason for that is that i don't do enough stretching. Stretching is bloody boring! But what I do know is, and i have to take responsibility for this. Is that when I do more stretching... ...I am in a better physical shape and then I can get better results So ultimately if you want the results you deserve You gotta have a look at every element of it That sort of reflection on the one hand and also the tracking of performance results on the other hand. If you don't know where your going, if you do not know what the metrics are then how can possibly know that your gonna hit a target? That your gonna land on the moon right!

CHAPTER 06 / 12 Discussion

FIRE CODE Framework and Q1 Planning Session

The FIRE CODE framework categorizes life into Focus, Impact, Relationships, and Energy to facilitate a comprehensive life audit. An upcoming Q1 planning session for the High Value Man Inner Circle will focus on the 3XC Formula, starting with the foundation of clarity. Establishing clear targets allows men to enroll others in their mission and secure the support needed to avoid isolation.

fire code· clarity· courage· commitment· inner circle

11:41 If you've done a reflection on 2024, if you looked at those key areas of your life. Inside the High Value Man Project we operate from two frameworks one is the 3XC Formula for Living and then inside that's Clarity Courage and Commitment and inside of commitment we utilize the FIRE CODE So that is the four key areas of your life inside the FIRE CODE. Focus, that's yourself. Impact, that's your business and money and community. Relationships, they are in fire. And then amount of energy, the fun and adventure and peace you're having if you look back at last year and how did it go in each of those areas? That's the kind of audit that you need to do. That will then set the scene ready for 2025

12:29 If you haven't already done this then on Monday night coming we'll be doing the Q1 planning session inside of the High Value Man Inner Circle. There is a And of course, there's a lot more to it than that. And if you want to get involved in the group so you can catch the recording then go to highvalueman.com forward slash group that planning session is where we then start to dig into what we call The 3XC Formula for living clarity being the first part who you are and what you want it's a real important essential foundation of everything We do as men in terms of our own

13:37 The Jonnie Jensen Show, Jonnie Jensen, 3XC Formula, FIRE CODE And when you've got a clear target and goal like that, then you can enroll other people around you. When you can enrol other people around you into believing in the mission that your involved with then your going to get their support. Your not gonna feel isolated. You're gonna excite an inspire people starting with yourself right? If what they say if you stand for...if you stand clearly they don't say it very often right!

CHAPTER 07 / 12 Discussion

Defining Courage and Taking Radical Responsibility

Courage is defined not as the absence of fear, but as the ability to move forward despite it, referencing Susan Jeffers' work. In the context of personal growth, courage involves the radical honesty required to examine one's own role in past failures and successes. This self-reflection is the essential difference-maker in creating the results desired for the upcoming year.

courage· susan jeffers· responsibility· honesty· self-improvement

14:24 If you stand for nothing, you fall for everything. And that literally is the truth right? So clarity too many men as well I'm just putting a talk together actually around all this subject but too many men when i ask them what they want they'll tell me what they don't want literally pulling towards more of what they do not want rather than creating actual thing, the actual goal, the actual vision that they do want for themselves in their life then next up courage Courage is having, not being fearless necessarily. Courage in its true definition is feeling the fear and moving forward anyway or Susan Jeffers' famous book Feel The Fear And Do It Anyway that that is literally the definition of courage

15:14 It's not the absence of fear, it's feeling the fear and doing it anyway. And when you can have the courage... this is often defined in High Value Man as taking on responsibility When you can have the courage to step back and look at what was my role in all that? Where was I winning where was I losing What was up too that was working or not working That's the courage The kind of honesty that you need to be honest To bring forward your true self There's other aspects of that about relationships and blame and frustration as well, but ultimately inside of courage it's being able to show up as your true self. To be the difference that creates the results you desire. And then with that in place, talking about our goals and mission for 2025 it then comes down to execution. Being ill this week

CHAPTER 08 / 12 Discussion

Managing Setbacks and the 90-Day Execution Frame

Unexpected life events, such as illness or complex co-parenting medical appointments, can easily derail a schedule. Having a clear 90-day vision provides a framework for getting back on track when time is lost to anxiety or logistical challenges. The 90-day cycle allows for focused action, celebration of results, and a structured transition into the next quarter.

co-parenting· anxiety· 90-day plan· execution· vision

16:11 Despite the fact that I say, I never get ill is that inevitability where something's going to go wrong. Also this week I had appointments with my ex-wife and my boy about medical stuff That wiped out half a day let alone the sort of degree of anxiety about that you know there's a reason why my ex and i as well we are managed to co parent and get along like we're gonna We're not going to see eye-to-eye on many things and inevitably it was the case. And so, you know time just whittles away through your fingers so you have to have an awareness of what you're gonna do when things don't quite go to plan how are you gonna get back on track? You can't do that if there was no vision or plan there inside a High Value Man project we generally work on 90 day frames

17:08 Because that's a period of time where you can get clear about what you're doing, where you can get clear about what needs to happen and ideally you can get the end event celebrate results and tee up the next 90 days. So... What does that look like for you? Have you sat down and done this? A key aspect inside as a community obviously is the connection we make with other people That aspect of not trying to do everything on your own is also really absolutely vital. The number of men, you know just this week even I spent a lot of time inside different groups and communities answering questions supporting people the number of men who bring up the subjective loneliness and confidence

CHAPTER 09 / 12 Discussion

Loneliness and Rebuilding Social Confidence

Loneliness and a lack of confidence are described as modern plagues that often stem from a failure to take responsibility for one's social life. Social skills are compared to skiing or dancing; they feel uncomfortable only when they haven't been practiced recently. Overcoming isolation requires intentionally placing oneself among "cool people" and showing genuine interest in others' contributions.

loneliness· confidence· social skills· mental health· responsibility

18:09 It's a modern day plague really, loneliness or this lack of confidence. But in a slightly harsher way of looking at it, it boils down to not taking responsibility for yourself, not taking responsibility for the amount of time you're spending around other people, the ability to have something to talk about... Some people don't like dancing very much. I actually love going out for a night out and just get crazy on the dance floor, but one thing i do know is if you haven't been dancing for a while... If you haven't been out then that first bit, that first getting out on the dance floor or there's a concert or whatever you're at it feels a bit uncomfortable

18:56 And that's simply because you haven't done it for a while. Getting up again and putting on pair of skis on for the first time in a year, it's a little bit uncomfortable. Loneliness and confidence is exactly the same thing if you're not out and about putting yourself amongst other people talking to people being interested in what other people are up to and what they've got to say and what they could contribute then you just feel like your world... The world in front of you is so much narrower smaller Confidence drains. I've had this conversation about four or five times in the last 10 days inside of groups, giving people pointers and frameworks for building up their friendships and their confidence is literally get out amongst cool people don't be the smartest guy in the room be interested in what other people are up to that in terms of what you need to do

CHAPTER 10 / 12 Discussion

Personal Goals for 2025 and Upcoming Events

Personal objectives for 2025 include increasing local profile through face-to-face networking and overcoming hesitations regarding public speaking. Planned community events for the year include a Snowdon climb and participating in obstacle course races like the Nuclear race or the Dirty Rotten Scramble. These activities are part of a broader mission to move the High Value Man Project beyond purely online interactions.

networking· snowdon· nuclear race· public speaking· team superdad

19:56 To execute on your plan, to be able to get back on track when things aren't going well. It's about the people around you it's about the support that you've got on hand and have available if you don't have that then you gotta do something about it whether it's for me of course let's just say whether it's joining The High Value Man Project which I'd love you to come and do but also for me in terms of my plans for 2025 and I'll share this as a way of kind of wrapping up today's podcast I'm putting in place opportunities for me to be face-to-face. I've joined a couple of different networking groups, I spent the last five years growing the coaching work that i do first through Team Superdad and now as The High Value Man Project it's all been online and as great as that's been in terms of South East England where I live my profile is not where I want it to be let alone my confidence about standing on front of stage...I'll happily do a podcast for anybody at the drop of a hat

20:57 But I'm aware that when someone says, oh come and do an event. I've actually got to be...I've actually got to grab my bollocks a little bit and go ooh what's that going to be like? What am i going to talk about? And so tackling that and realizing that I know I need to put myself around more people. So that's what I'm doing! The moving of the group onto its own dedicated community-that's another part of it. The Weekenders, the Lodge Weekenders part of the original vision for this project and this work with men We'll be happening this year. We've got plans to do the Snowden climb at the end of the summer, we've got The challenge in...we're either going to do nuclear in May or we're gonna do the Dirty Rotten Scramble in June I've never done nuclear before it's like an OCR you know like an obstacle course race my girlfriend has done it many times and it is bloody brilliant! The only challenge is that

21:55 The Jonnie Jensen Show, Jonnie Jensen, 3XC Formula, FIRE CODE. Inspired are you about your plans? Who are you putting yourself around that can support you in that, that would have contacts, that would have expertise that you don't have. What does it look like

CHAPTER 11 / 12 Discussion

Commitment to Results and Avoiding Victim Mentality

The difference between success and frustration in 2025 lies in the commitment to structure and accountability beyond the month of February. Men are encouraged to raise their standards and avoid the common habit of complaining about relationships or work. Thriving at age 40 or 50 requires a rejection of "bitching and moaning" in favor of taking active control of one's destiny.

accountability· 2026· consistency· victimhood· thriving

22:39 When things don't go to plan but you can get back on track and execute. This is how you're going to get to the end of 2025, I know it seems like a long way away now but reflect back on the last three weeks how did you feel at the end of 2024? Were you buzzing because you smashed your targets or were you secretly a little bit frustrated and pissed off that actually another year's gone by be honest What are you going to do so that this time next year, you are absolutely buzzing about the results you had and your absolutely ripping into 2026. This is what it's all about and this is why this subject isn't actually boring and cliched and everyone's talking about it doesn't really mean much It doesn't really mean much if you make a plan and then give it up in February. It's about committing to it having structure accountability tracking results being around good people And that's it! That really is the mission

23:33 If you've never operated like that then it's time to step up. If your operating like that but doing it on your own, its time to be around other people and if you're truly winning and you want us to celebrate with others, other men living the life they desire in thriving relationships having a brilliant time with their kids Looking great and feeling like at whatever stage of your life, 40-50 you're absolutely thriving and winning whilst people around us constantly moaning, bitching things aren't working out she's like this I never get that works bollocks. I can't bear it and neither should you

CHAPTER 12 / 12 Discussion

Call to Action and Show Outro

The episode concludes with a call for men to hold each other accountable and spread the mission of the High Value Man Project. Listeners are encouraged to share the podcast, suggest future guests, and download the High Value Man blueprint. The show signs off with a reminder that creating a better life starts with individual action.

high value man blueprint· community· podcast reviews· guest suggestions· 2025

24:18 As men we need to raise the bar, hold each other more to account and set this world on fire in a positive way. Not like unfortunately our friends and family over in America! Love and best wishes to you all. On that awkward note, I will love you and leave you if you've enjoyed this then please share it with other men in your world we need to spread the word get more people tuned in whether is this podcast or other podcasts of a similar vein If you have heard other podcasts and you think they'd be great guests for The Jonnie Jensen Show and the High Value Man Mission then by all means please drop that in the comments

24:59 I'll see you on the next show. Ciao! Thanks for tuning in to The Jonnie Jensen Show. Be sure to subscribe, leave a review and share it with fellow dads! Creating the life you deserve starts with YOU. Get your High Value Man blueprint and join our community of motivated modern dads at highvaluemanproject.com Let's go