Topic: User Intent

2 chapters across the catalog

The Question Behind the Query
Episode 7 1:15 - 2:46

7: The Question Behind the Query

Freelance Search Queries, Analyzing User Intent and Urgency

An analysis of three specific search queries regarding freelance rates and UK business structures reveals distinct user motivations. The queries range from urgent, specific needs for immediate negotiation advice to broader browsing for long-term podcast subscriptions or technical financial decision-making.

Stop Writing Bad Show Notes
Episode 6 5:07 - 8:42

6: Stop Writing Bad Show Notes

Four Categories of Podcast Episode Titles

Podcast titles are categorized into four types: cute/in-joke titles, lazy numbered titles, keyword-stuffed titles, and human-centric descriptive titles. The hosts argue for a structure that leads with a descriptive phrase followed by a guest name or "voice" hook to satisfy both search engines and human readers. They conclude that creators should "write for the stranger" while trusting regular listeners to tolerate less creative, more functional titles.