3 chapters across the catalog
Cohort analysis allows podcasters to evaluate performance by grouping episodes by their release date rather than looking at total monthly show traffic. For shows invested in discoverability, older cohorts continue to earn listens and ad impressions at a non-zero rate, changing the ROI calculation for the time spent producing each episode. This framing reveals "dormant value" in older content that traditional hosting platforms often ignore.
Google Search Console is a free tool that provides data on which queries bring visitors to a site and how pages perform in search results. This tool is only available for domains that a user can prove they control, making it inaccessible for those using platform-hosted subdomains. Access to these metrics allows creators to see which episodes are earning impressions and which titles need improvement.
Google Search Console Integration for Podcast Analytics
Owning a domain allows podcasters to use Google Search Console, a free tool that reveals specific search queries, rankings, and click-through rates. This data is unavailable on platform-hosted pages because Google requires domain verification to share performance signals. PodHerd offers an integration that connects these search insights directly to the creator's dashboard to validate growth strategies.
