2 chapters across the catalog
While 30-second clips serve as "algorithm fodder" on platforms like TikTok, longform clips of 5 to 15 minutes allow listeners to share full arguments or segments. PodHerd's higher-tier features enable these longer clips, which act as a full unit of value rather than a teaser. These extended excerpts are more effective at converting new listeners into subscribers because they provide enough context for a person to evaluate the show's quality.
Maya and Tom introduce the concept of "easy wins" for podcast discoverability, focusing on the critical role of show notes. Tom confesses to writing poor, one-sentence show notes for three years before realizing they serve as a pitch to potential listeners rather than just a receipt or label. The discussion emphasizes that show notes are the second thing a stranger sees after the title, directly influencing whether they hit play.
