Episode 2 • • 7:54 - 10:04
2: Whose House Are You Building
CNAME Records and Subdomain Authority for Podcasts
Using a CNAME record allows podcasters to point their own URL to a third-party service's infrastructure, ensuring that Google treats the content as part of the creator's site. This technical setup ensures that compounding SEO equity stays with the creator's domain rather than the service provider. Establishing a subdomain, such as archive.yourshowname.com, can serve as a high-authority foundation for an entire podcast website.