Topic: Chatgpt

By month three, Show A begins appearing in search results for highly specific, long-tail queries that the host did not intentionally target. These visits often originate from AI assistants like ChatGPT and Perplexity.ai, indicating that the podcast's archive is answering precise user questions. In contrast, Show B continues to experience the typical "big first week" followed by silence for every new episode.

The "Ask the Archive" concept, previously discussed in relation to ChatGPT, is presented as a way to uncover the "question behind the query" by seeing the natural language questions listeners ask. Tools like Grow the Herd and Lead the Herd allow creators to see what information listeners are seeking, which can then inform future episode topics. However, the hosts warn against becoming a show that only answers FAQs without adding creative interest.

Maya and Tom introduce the third episode of "How To Get Discovered," focusing on the shift from traditional search boxes to AI assistants. The discussion posits that current tools like ChatGPT and Gemini will soon appear primitive as user habits permanently shift toward conversational interfaces.

The discussion concludes with a preview of the next episode focusing on how AI tools like ChatGPT recommend podcasts to users. As traditional search behavior shifts toward conversational AI, the criteria these models use to select and suggest shows will become a critical factor for creators. The hosts anticipate a debate on the future of AI-driven discovery and its long-term implications for the industry.