Topic: Audience Funnel

1 chapters across the catalog

Invisible Shows
Episode 1 10:25 - 13:20

1: Invisible Shows

Search as Top of Funnel for Loyal Listeners

The hosts debate the listener journey, distinguishing between "browsing" listeners—like commuters and dog walkers who want companionship—and "search-shaped" listeners looking for specific answers. While most listening happens during browsing, search is identified as the "front door" or top of the funnel that introduces new users to a host. Once a searcher finds a specific answer and trusts the host, they transition into a loyal, long-term browser.