Topic: Investment

Members often struggle to engage with content because of the competing demands of busy lives, including 9-5 jobs, family caregiving, and household administration. While membership owners provide high-quality resources and live calls, these are often just a small part of a member's daily struggle. If a member does not see a clear return on investment, the membership is frequently the first thing they "prune" from their schedule and budget.

Investing in memberships, courses, and group programs can result in wasted money if the buyer lacks the focus to implement the material. While topics like AI, sales, and LinkedIn strategy are appealing, they provide no value if the buyer fails to take action on the lessons learned.

Working with a coach or mentor provides bespoke guidance and a financial incentive to succeed. The Make It Happen Club utilizes this "double whammy" of financial investment and human accountability to ensure business owners show up for monthly planning and progress.

Business owners are encouraged to integrate regular reflection into their professional rhythms as the new season begins. Lifting one's head above daily tasks allows for a better connection to the big picture and ensures that time is invested in the most impactful activities.