Episode 6 • • 17:47 - 20:03
6: Ep 06: Step #4 Your Why - The story behind your why, and why your clients need to hear it
Carl Jertson, Storytelling Results and Trust Building
Carl Jertson from Webster Digital asks how long it takes for storytelling to impact a business. Results can be immediate, with some participants in storytelling challenges securing contracts or inquiries from their very first post. However, the long-term value lies in building the "know, like, and trust" factor, which simplifies future launches by establishing a relationship before a sales pitch is ever made.