Episode 48 • • 8:48 - 11:35
48: Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)
The Hero's Journey, Joseph Campbell Storytelling Model
The Hero's Journey is a famous storytelling model by Joseph Campbell that appears in major films like Star Wars and The Wizard of Oz. It follows a hero who hears a call to adventure, faces challenges, meets a guide, and returns transformed. A simplified five-word version of this structure is introduced to help business owners craft compelling marketing content.