Episode 29 • • 6:52 - 9:46
29: Episode 29: How writing a book can change your story - with Lucy McCarraher MBE
Positioning a Business Book as a Customer Guide
The conversation explores how a printed book serves as an iconic format that establishes the author as a guide in the customer's journey. Unlike business cards or brochures, a well-edited book carries tangible monetary value and is rarely discarded by recipients. It is described as an "undercover sales agent" that builds immediate credibility for speakers and consultants.