Episode 48 • • 18:41 - 21:12
48: Episode 48: SUMMER REWIND - Why your stories aren't landing (and the simple fix)
The So, Taking Action and Facing Fears
The "So" phase describes the specific actions the hero takes to overcome their challenges. This includes Dorothy following the Yellow Brick Road, Bridget Jones starting a diary, or the Airbnb founders renting out air mattresses. In a business context, this often involves a client working through a specific process or a founder being vulnerable with their audience.