Topic: Summer Series

2 chapters across the catalog

Episode 52: SUMMER REWIND - How to turn your message into a movement
Episode 52 • • 0:53 - 2:23

52: Episode 52: SUMMER REWIND - How to turn your message into a movement

Summer Series Revisit and the Power of Business Movements

The Business of Stories summer series revisits impactful past episodes to help business owners think beyond their basic services. The discussion emphasizes that memorable businesses are defined by what they stand for and the future they invite customers to join. Success is framed as turning a standard business message into a compelling movement.

susan peytonbusiness of storiessummer seriesbrand identitybusiness beliefs
Episode 51: SUMMER REWIND - The story your pricing is telling
Episode 51 • • 0:54 - 3:06

51: Episode 51: SUMMER REWIND - The story your pricing is telling

Pricing as Storytelling, Summer Series Revisit

The Business of Stories revisits a high-impact episode regarding the relationship between pricing and brand narrative. Pricing is presented not just as a number, but as a message that shapes client perception and reflects the confidence a business owner has in their transformation process.

pricing strategybusiness valuesummer seriesbrand perceptiontransformation