Episode 6 • • 5:54 - 7:38
6: Ep 06: Step #4 Your Why - The story behind your why, and why your clients need to hear it
Simon Sinek, Pressure of Finding a Big Why
The pressure to define a "big bold socially conscious goal" can cause stress for business owners who feel their motivations are too simple. While Simon Sinek's book "Start With Why" is a popular resource, many struggle to find a "good enough" reason for their business. The discussion clarifies that there are actually two distinct types of "whys" that drive an entrepreneur.