Episode 47 • • 23:09 - 27:17
47: Episode 47: Become the Only Choice: Building Your Category of One – with Olly Richards
Business Coaching Ethics, Building a Personal Brand
Richards addresses the "cognitive dissonance" in the business coaching industry where gurus only make money by teaching others how to make money. He positioned his personal brand by using his successful non-business enterprise, Story Learning, as a primary proof point. His strategy targets seven-figure business owners who seek freedom from their stressful operations, using a 120-page guide as a high-value lead magnet.