Episode 38 • • 11:17 - 12:55
38: Episode 38: Selling without feeling salesy - what actually needs to change with Catherine Watkin
Sales as Service, Guiding Client Decisions
The concept of "sales as service" is explored as a way to guide potential clients toward a committed decision. Watkin argues that the sales conversation is often the most significant way to help someone, as the transformational work cannot begin until a purchase is made. Viewing the sales process as a necessary gateway to helping others reframes it from an awkward task to a vital service.