Topic: Role Model

New business owners can build credibility by sharing "micro-wins," such as insights from training, breakthroughs during practice sessions, or common dilemmas heard in conversations. These small stories show that the owner is "all-in" and committed to the path, effectively acting as a role model for their audience. Relatable stories told during the "climb" are often more compelling than those told from the summit of success.

Olly Richards and Susan Paton discuss the difficulty of identifying one's own unique strengths without outside feedback. Richards shares how a therapist-coach encouraged him to ask friends for feedback, leading to the discovery that people valued his specific "thinking process" more than his tactical advice. Paton reflects on being called a "role model" and how sharing both successes and failures helps build a deeper connection with an audience.

The host reflects on a career transition from supporting high-profile media figures like Chris Tarrant and Gabby Logan to becoming a visible leader. Despite initial stage fright and "people pleaser" tendencies, the host embraced the role model archetype after realizing the value of sharing personal insights. Kelly Vikings affirms this transition as an "imprint" left by previous experiences.

A transition from a behind-the-scenes PA role to a visible leader was supported by a session with Kelly Vikings involving Human Design and numerology. Identifying as a "6/2" profile—a role model and hermit—helped overcome feelings of being "too sensitive" for business. This shift in identity led to the launch of the podcast and a commitment to showing that sensitivity and success are compatible.