Topic: Obstacles

The "But" represents the conflict or obstacle that prevents the hero from achieving their goal. This stage is where emotional connection occurs, as the audience relates to feelings of frustration, fear, or desperation. Examples include Dorothy being trapped in Oz or the Airbnb founders having no money despite their vision.

The "But" represents the conflict or obstacle preventing the hero from achieving their goal, which serves as the source of emotional connection. Whether it is Dorothy being trapped in Oz or a business owner lacking a clear ideal client, this stage highlights the struggle and vulnerability. This section of the narrative is where the audience relates to feelings of fear, desperation, or the determination to change.