Topic: Lema Wiffen

Susan Paton introduces guest Lema Wiffen to discuss the non-linear path to achieving business clarity and defining a niche. The conversation highlights that most entrepreneurs do not find their core message immediately, but rather through a messy process of pivots and false starts. Wiffen helps high-achieving, exhausted women reclaim themselves through her coaching practice.

The conversation concludes with advice for business owners who are hesitant to share personal stories due to fear of judgment. Lema Wiffen emphasizes that examining her own story made her feel more connected to her business and more confident in her marketing. She encourages authenticity as the primary driver for consumer trust before sharing her social media handles on LinkedIn, Facebook, and Instagram.