Topic: Group Programs

While some potential clients fear being "guinea pigs" in a beta program, early participants often receive the highest level of personal attention and support. Founders of new programs are highly motivated to ensure their first cohort achieves amazing results to validate the concept and secure testimonials. As a business scales and automates, this direct access to the creator typically diminishes, making the beta phase uniquely valuable.

A beta version of a new group program was launched immediately following the book release to capitalize on audience momentum. The program was built iteratively over three cohorts to ensure the curriculum addressed real-world student roadblocks and questions. This 10-week framework eventually evolved into the permanent Storytelling Mastery offering.

The group program transitioned into a 12-month evergreen model called Storytelling Mastery following a successful five-day challenge in June 2023. The initial launch event generated £50,000 in revenue through a high-intensity Facebook group format. A self-study DIY version of the course was also created for independent learners.

A specific technique for hitting sales targets involves pre-filling a spreadsheet with numbers for the desired amount of participants. During a launch for the Storytelling Mastery program, a goal of 30 participants was set, but only 29 joined by the closing deadline. A few days later, a final participant reached out after listening to the podcast, completing the goal of 30.