Topic: Fairy Lights

A visualization exercise depicts potential clients as dim fairy lights on a map, searching for a guide. Business owners are encouraged to turn their "light" up through consistent storytelling and visibility so that these clients can find the help they need.

Dee from Dee Goswani Designs asks for advice on overcoming the fear of publishing a bank of written articles. The response suggests a visualization exercise where potential dream clients are seen as sparkling fairy lights on a map, waiting for a guide. To be found, a business owner must turn their own "light" on by publishing content, sending emails, and staying visible so the right people can find the path forward.