Topic: Digital Products

Olly Richards explains the concept of leverage as the key to profitability without burnout. He contrasts his two business models: the Story Learning course business, which uses high-volume traffic and automation to sell digital products, and his mentorship business, which utilizes positioning and pricing leverage. By targeting established six and seven-figure business owners, he is able to charge premium rates for his expertise while maintaining a manageable workload.

Story Prompts for Business originated as a 30-day email series in August 2024 and evolved into a successful 12-month automated product. In April 2026, a new practical resource called Storysauce was launched to provide customers with lifetime access to storytelling tools. These products demonstrate how new ideas can be launched without deviating from the core business mission.