Episode 40 • • 13:08 - 18:26
40: Episode 40: How to get known for what you do
Step 4, Intentional Personal Branding and Audience Perception
Personal branding is described as an intentional effort to influence the narrative others tell about a business owner based on every interaction. An anecdote regarding a secret anonymous survey reveals how audience perceptions can range from "approachable" to "rambling," highlighting the importance of being mindful of one's presence. Building a brand involves showing the person behind the business to foster human-to-human trust and connection.