Episode 28 • • 20:31 - 22:30
28: Episode 28: What stories to share when your business is new
Relatability of the Climb, Role Models and Vulnerable Leadership
The most compelling stories are often those told during the "climb" rather than from the "summit" of success. Stepping out of a comfort zone to share doubts and breakthroughs positions the business owner as a relatable guide. Clients prioritize finding someone who understands their needs and demonstrates passion over someone who appears perfect or polished.