Episode 41 • • 15:59 - 18:56
41: Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe
High Utility Content, Wrapping Data in Stories
Niall Ratcliffe explains how to make B2B content "high utility" by wrapping educational points in lived experiences rather than simple listicles. He introduces the concept of "case study stories," which focus on the problem-solving journey and specific hurdles rather than just final numbers. This approach leverages the human brain's natural inclination toward narrative consumption, similar to successful creators like MrBeast.