Topic: Boundaries

Intentional growth often involves saying no to certain opportunities, increasing prices, or narrowing a niche to focus on high-impact work. Susan Paton shares her own transition from "The Business of Mums" to "The Business of Stories" as an example of following instincts to meet market needs. These stories of evolution signal maturity and thought leadership within an industry.

Vague marketing phrases like "reconnecting with inner wisdom" are difficult for clients to value because they are not quantifiable. Effective messaging focuses on tangible results, such as sleeping through the night or setting clear boundaries without over-explaining. Listeners are encouraged to share a specific story or example of a concrete change they help their clients achieve.