Episode 6 • • 10:02 - 11:50
6: Ep 06: Step #4 Your Why - The story behind your why, and why your clients need to hear it
Personal Why vs Big Why Definitions
A "personal why" relates to the individual benefits of business ownership such as money, travel, and independence, while a "big why" focuses on the external impact and difference made for others. Sharing the personal journey of intentional life design can inspire others even if the entrepreneur is still a "work in progress." The big why is defined by the specific change or "ripple effect" created for a target audience.