Episode 41 • • 20:20 - 23:29
41: Episode 41: What’s working on LinkedIn - with Noticed CEO Niall Ratcliffe
Social Chain, Stephen Bartlett's Marketing Strategy
The conversation examines how companies like HubSpot and Social Chain use B2C marketing tactics in a B2B world. Stephen Bartlett's early success with Social Chain is cited as a prime example of human-driven marketing, where young employees built personal brands to sign major clients like Uber and Amazon. This strategy relies on founders and employees sharing lessons publicly to feed the sales pipeline.