Episode 37 • • 10:12 - 12:00
37: Episode 37: How to write with personality
Writing for Ideal Clients, Ignoring Negative Reviews
Content should be created specifically for an ideal client rather than a general audience. Using the example of Amazon book reviews, it is noted that even great works receive both five-star and one-star ratings. Focusing on the people who already appreciate a specific viewpoint helps build trust and attract the right collaborators.