Topic: Agency Model

After reaching a revenue ceiling and experiencing exhaustion from done-for-you services, a search for scalable business models began. A coach's suggestion to build a writing agency was rejected in favor of teaching others the storytelling craft. This transition required documenting intuitive gut instincts and identifying recurring themes like "golden threads" in client narratives.

A past experience in a business mastermind led to a recommendation to start a copy agency and manage a team of writers. This path was ultimately rejected because a "Motivational Maps" assessment revealed a high drive for freedom and a low motivation for directing or managing people. Choosing a business model that conflicts with core motivators can lead to feeling trapped in an unfulfilling enterprise.