2 chapters across the catalog
Quincy Jones discusses the launch of *Vibe* magazine with Time Warner, emphasizing the "synergy" between music and print media. He explains how he convinced sponsors that rappers like Will Smith were "not dangerous." The hosts discuss the cultural impact of *Vibe* and how it helped mainstream hip-hop culture for a wider audience.
Tretch from Naughty by Nature claims that *Vibe* magazine's "East vs. West" cover was the primary catalyst for the violent rivalry between Tupac and Biggie Smalls. The hosts discuss how the magazine "baited up" a war between fans and gangsters who didn't even know the artists personally. They suggest this was a deliberate attempt to destabilize the Black male identity during the Million Man March era.
