The original intent of Black Lives Matter, sparked by the Ferguson protests and the death of Michael Brown, has shifted according to its founders Alicia Garza, Patrisse Cullors, and Opal Tometi. While initially perceived as a movement against police brutality targeting black males, recent TED Talks by the founders emphasize a broader "call to action" for global reimagining. This shift is identified as mission creep, moving away from specific local issues toward broader ideological goals.

