Topic: Black Male Voters

The segment critiques the Black Male Voter Project's approach, which uses behavioral psychology and Maslow's hierarchy of needs to "change the psyche" of Black men regarding voting. The hosts argue that political consultants are out of touch, and that Donald Trump's "What do you have to lose?" pitch effectively reframed the choice for those who felt ignored by the Democratic establishment.

Political analysts discuss Donald Trump's improved performance with black men compared to Mitt Romney and John McCain. Media figures like Karen Hunter and Stephen A. Smith are noted for identifying that Democrats "over-index" on black women while neglecting black men. Mo Fax describes a "silent majority" of black men who are becoming politically informed but remain unactivated by the current Democratic platform.

Mondale Robinson introduces the Black Male Voter Project, which aims to create "super voters" among black men using behavioral psychology. The project utilizes a proprietary "BMEP Additory Approach" based on Maslow's Hierarchy of Needs to change the psyche of black men regarding electoral participation. The hosts express skepticism, viewing the use of psychological frameworks as a form of "deep programming" or mind control.

Karen Hunter advocates for Val Demings, arguing she could help Biden win the swing state of Florida. The hosts remain skeptical, questioning if black men who sat out in 2016 would really show up for a former police chief. They reiterate that the endorsement of a "senile" Joe Biden by figures like Obama and Martin is not credible and suggests a hidden game plan involving the VP pick.

The hosts conclude that the "black man vote" has become the "crown jewel" of the 2020 election. They argue that the segment of the population that refused to vote in 2016 now holds the most power, as both parties are desperate to "activate" them. They encourage listeners to "get on code" and recognize their leverage against establishment talking heads like Roland Martin and Karen Hunter.