Topic: Black Ish

2 chapters across the catalog

09: One Drop
• 1:35 - 6:38

09: One Drop

Mixed-ish TV Show and the Normalization of Mixed Identity

The ABC television series Mixed-ish serves as a case study for the shifting terminology used to describe biracial individuals. While figures like Barack Obama and Meghan Markle were initially labeled as black, modern media now openly refers to them as mixed. This shift is identified as a cultural nudge that moves away from traditional racial classifications toward a new multiracial category.

09: One Drop
• 6:39 - 12:38

09: One Drop

Black-ish Propaganda and Pharmaceutical Industry Shilling

The television show Black-ish is analyzed as a tool for social propaganda, specifically citing an episode sponsored by Procter & Gamble. A segment from the show is highlighted for promoting vaccines and mocking those who question the pharmaceutical industry. The dialogue is criticized for using "woke" language and scripted Twitter-style arguments to shame medical skepticism.