
• 44:56 - 47:51
Love Style and Connection with Jo Baldwin Trott
Comfort Zones, High Street Fashion Risks
Trott explains her strategy of pushing clients to try on items slightly outside their comfort zone, such as bold patterns or jumpers. Often, once a client sees themselves in the correct fit and color, they realize they look better than they imagined. She advises those who hate shopping to go with a specific focus—such as finding one shirt—rather than wandering aimlessly through stores.
